Rupert Murdoch Places 'We Are Sorry' Ad


Following the snooping scandal that included allegations Rupert Murdoch's News of the World had engaged in wiretapping of many UK residents including the royal family, Murdoch has placed an apology ad in UK newspapers.

The ad reads, "The News of the World was in the business of holding others to account. It failed when it came to itself. We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected. We regret not acting faster to sort things out. I realise that simply apologising is not enough. Our business was founded on the idea that a free and open press should be a positive force in society. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us."

by Steve Hall    Jul-15-11    
Topic: Newspaper

SocialBase Handbooks Offer Step by Step Advice For Brands


Back in the day there was document management to take care of all your office productivity and organizational requirements. Then came Google Docs when it all moved online and now with the explosion of social media data brands have to monitor and collect there's SocialBase, a "collaborative social media productivity platform."

And if that weren't enough, now there's SocialBase Handbooks, a collection of step by step, Handbooks written by experts that map out effective social business programs. And they're backed into SocialBase ready for users to refer to when managing their own social media programs.

Handbook information comes from Janet Aronica of oneforty, Rachel Happe of The Community Roundtable, Becky McCray of SmallBizSurvival, Causemedia Group, TechStars and Flybridge Capital.

by Steve Hall    Jul-15-11    
Topic: Tools

Why Google Plus Isn't Ready For Prime Time


When we first joined Facebook like the day after it opened publicly, it was a wasteland of crickets. Well, not exactly. There were millions of college students but no one we'd ever have an interest in interacting with aside from the random ogling of some hot college chick mirror pic'ing herself or the annual onslaught of Halloween Lingerie Party pics. About a year later, the friend requests started piling in from marketing folks who were just discovering Facebook's existence. And then it was your brother and your mother and your aunt and your ex-girlfriend and that annoying kid from high school who'd plaster your Wall with inanities about the "good 'ol days."

Now, the reverse is happening with Google+. All the marketing people and social media geeks have pounced on Google+ first and the hot young college chicks (and your relatives) don't give a shit. Maybe they - and the rest of the world - will someday but for now it's just a geek fest full of geeks talking about geeky shit about which the rest of the world could care less. We say walk away for a year and come back when it's actually useful. And the hot chicks have discovered it.

by Steve Hall    Jul-15-11    
Topic: Opinion, Social

Ford Launches Action Sports Camp


Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

more »

by Steve Hall    Jul-15-11    
Topic: Brands, Events, Social

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Levi's Explodes It's Way Into (Wannabe) Cool


Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.

The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them, of course, slow motion.

All to sell a few pairs of jeans. Or something like that.

more »

by Steve Hall    Jul-15-11    
Topic: Commercials, Creative Commentary, Video

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