Kim K Sues Old Navy, Gwyneth Poses, Fabio Does Old Spice


- Kim Kardashian is suing Old Navy because she thinks the brand's use of Melissa Molinaro, who looks a bit like Kardashian, in a commercial has caused her losses of between $15 and $20 million.

- Gwyneth Paltrow is fronting a new 70th anniversary campaign for Coach. Shot by Peter Lindburgh, Paltrow qill appear in several print ads.

- Looks like Isaiah Mustafa may have been aside for the time being. Fabio has stepped in as spokesman for Old Spice.

by Steve Hall    Jul-20-11    
Topic: Celebrity, Policy

Six More Decidely Sexist Got Milk Ads


For those of you who think the latest Got Milk PMS ads are a bit too sexist, wait until you see these six Got Milk ads. No, they aren't real. They are spoofs courtesy of Funny or Die. Headlines include, "Get Her Used to It. Milk Can Help Objectify Women" and "Because Her Boobs Are For You, Not Your Baby."

See all six ads here.

by Steve Hall    Jul-20-11    
Topic: Spoofs

Sue Sylvester Urges People Not to Watch Glee 3D Concert Movie


With a witty bit of stunt marketing, the upcoming Glee 3D Concert movie is being promoted by a "Stop Believing" campaign which consists of a letter and video from the show's Jane Lynch character, Sue Sylvester.

From the desk of Sue Sylvester
William McKinley High School
July 15, 2011

For two years, we've been mercilessly bombarded with the pubescent nonsense of carnival sideshow freaks calling themselves "The Glee Club." These tone deaf howler monkeys conned the plebian masses into downloading millions of songs; won Emmy Awards and Golden Globes; and have charted more singles than the Beatles. Roll over Beethoven, something stinks, and it ain't the cheese, it's The Glee Club.

And now, they're trying to shove a 3-D concert movie down our throats.

more »

by Steve Hall    Jul-20-11    
Topic: Video

Slim Jim Aims to Cure Male Spice Loss


The new Slim Jim campaign from Venables Bell & Partners reminds us of that Snickers commercial with Mr. T in which he made fun of a speed walker. That commercial got several people up in arms who somehow equated the spot to bashing gays. We didn't see it that way.

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by Steve Hall    Jul-20-11    
Topic: Campaigns

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Nike 'Viral' Falls Flat With Falling Skateboarder


Here's a new "viral" for Nike. In the video, we see a guy on a skateboard traveling down a road at increasing speeds. there's the ubiquitous close up shot of the shoes before the camera pans out to capture the ubiquitous wipe out which is supposed to make the viral funny. You can laugh if you want to. We didn't. This stuff is way too predictable. Of course he was going to fall as soon as he got on the board. Some originality, please, people!

more »

by Steve Hall    Jul-20-11    
Topic: Video, Viral

Young Women Make Old Security Guard Very Happy


Hugh Hefner and every other "older man" will love this one from fashion label YMI. And it begs the question; do young women really like older guys or is it all just a game? A daddy complex? A gold digger scenario? We bet if you ask most older guys, they really don't care what the reason is as long as young, hot women hang with them.

And that's (sort of) what's going on in this YMI video in which two young hotties break into a YMI store, prance and dance around the store in lingerie, dresses and anything else they can find on the racks and have a little fun with the security guard. And, of course, Mr. Security Guard doesn't mind one bit. No, not at all. And who in his place would? He's bored. He's got nothing to do on during the night shift. Why wouldn't he welcome a couple of babes modeling YMI fashions for him and taking pictures of themselves with him?

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by Steve Hall    Jul-20-11    
Topic: Racy

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