- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
Pamela Anderson of Playboy, Baywatch and other various forms of fame has launched a line of lingerie in her name, Pamela Couture Collection through Secrets in Lace. Of selection of Anderson, a Secrets in Lace spokesperson said, "This collaboration is the perfect match, as Pamela Anderson exudes sex appeal, and her stocking line is no exception. She knows how to play up her assets; this line exemplifies just that."
So there's your answer to "What is Pamela Anderson up to these days?"
New York cabbies aren't pleased with the proliferation of taxi tops pimping strip clubs. One cabbie, Mohan Singh told the New York Post, "My children ask me, 'What is this? I want to go to a gentlemen's club? What should I answer?"
Currently, taxi medallion owners decide what does and doesn't get placed atop their cabs. Cab owners have no say. But TLC Commissioner David Yassky has said he's willing to allow drivers who own their own taxis have the final say. A final decision will me made in September when it meets.
This hilarious PSA from The Ad Council and the American Heart Association entitled Hands Only CPR aims to educate people of the proper procedure for administering CPR in a life threatening situation. The PSA features actor and comedian Ken Jeong who, along with a couple of hotties, shows up to save the day when a charades player falls to the floor.
A supporting website, created by Gotham allows visitors to practice proper CPR techniques on a selection of body types. We're not sure the work is quite as enthralling as the CPR-themed work from Fortnight Lingerie but it's far less distracting and far more likely to actually educate.
For years people have been complaining about feminine hygiene product advertising calling it unrealistic with the category's portrayal of women frolicking in white pants through flower-filled fields. Well, thanks to The Richards Group, we now have a more realistic portrayal (nay we say celebration?) of feminine hygiene products.
So how do people react? We give you one guess. They complain. Yup. They complain. A new series of ads featuring a vertical hand vagina voiced by African American, Latina and Caucasian women are being called sexist and racist.
On sites from AdWeek to The Consumerist to MoxieBird to the Daily News the reaction to the campaign is discussed. And it's not very positive.
Oh it's a dangerous road to travel when marketers decide to poke fun at, well, just about anything these days. As you have certainly heard, Goodby, Silverstein & Partners created a Got Milk campaign called Everything I Do Is Wrong which highlighted the plight of men faced women women experiencing symptoms of PMS. The campaign payoff was the reference to research that found milk could mitigate the effects of PMS.
But even scientific fact couldn't save this campaign which has since been pulled by the California Milk Processor Board. Many people felt the campaign portrayed women in an unfavorable light leading many to believe they become raging lunatics every 28 days or so.
Any man who has lived with any woman for any period of time understand there's a modicum of truth to that portrayal. Of course that doesn't mean all women lose complete control and turn their men into losers who can't do anything right.
Unlike many, we have no problem with this campaign. Why? Because if we can't poke fun at ourselves, what's left? If we can't inject a bit of humor into our lives, we might as well all become monks. Oh wait, even they know how to have fun. If we can't take a moment and just chuckle, we're going to turn into a world filled with cause groups that will dumb us down to the point where we all turn into emotionless robotic automatons.