- Today, Healthy Choice launched the "Freshen Your Freezer" contest in partnership with Greg Ng of Freezerburns on the brand's Facebook page and is rewarding winners with big prizes to plan an adventure vacation, supplies of Healthy Choice meals and more.
From August 21-23, 4,000 affiliate marketers will descend upon New York city for the three day Affiliate Summit East conference. The event will be held at the Hilton and, apart from the conference, there will be plenty or parties to attend.
Affiliate Ball, which has held several events at ad:tech and other Affiliate Summits, will, again, bring the thunder. The last Affiliate Summit West Affiliate Ball had Three 6 Mafia perform and the last ad:tech Affiliate Ball (called Marketers Ball when at ad:tech) had Digital Underground with Too Short. For the upcoming Affiliate Summit east Affiliate Ball, plans are in place to have Doug E Fresh.
Sponsoring a sailing race team is nothing new. Sponsoring a couple of newlyweds from Chicago as they make their way around the globe on a 35ft 1975 Hallberg Rassy Rasmus is a little different.
Following the advice of Mark Twain who said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover," Scott and Brittany Meyers have embarked upon a global sailing trip and are sharing that trip on their blog, Windtraveler, on Twitter and on Facebook.
Team GB 2012 contenders Rebecca Adlington, track and field athlete Richard Whitehead, BMX rider Shanaze Reade, kayak sprinter Tim Brabants and ParalympicsGB wheelchair rugby player Mandip Sehmi have created a trailer to launch Minute To Win It, a new game from Cadbury Spots v Stripes.
The trailer provides a look at a series of strange, minute-long games which challenge people to play more in the run up to the London 2012 Olympics.
The eight-part series, in association with Cadbury Spots v Stripes, sees two popular TV hosts captain groups of friends as they compete head-to-head in wacky 60-second challenges using everyday household objects.
Germany's Blush Lingerie is having some fun with the Murdochs in a new print campaign. A new campaign, created to mirror News of the World, mocks the News International phone hacking scandal with headlines such as, "Rupert: Why listen if you can watch?" and "Hello James, look at our little secrets."
Well now. If this doesn't motivate you to get off your fat ass and achieve glory in whatever it is you do, then you're just a hopeless slob. Check out this Nike spot from Argentina which aired last Sunday during Latin America's Copa America. It's called Voice of the Stadium and it was filmed during a practice at Bombonera stadium. The players were caught by surprise. Brilliant. Cannes Lion?
In the U.K., where the ever watchful, hawk-eyed Advertising Standards Authority keeps things in check, making a person better looking than they do in real life is now grounds for having your ad banned. L'Oreal has been told to pull a campaign featuring Julia Roberts and Christy Turlington because the images were "overly airbrushed." Not sure anyone literally airbrushes anymore but let's not quibble.
Liberal Democrat MP Jo Swinson made the original complaint to the ASA saying the campaign consisted of "overly perfected and unrealistic images" and that the images were "not representative of the results the product could achieve." The campaign was deemed to have stepped outside the ASA's guidelines for exaggeration.