Of course it was a forgone conclusion but now it's official. The internet has spoken. Isiah Mustafa has bested Fabio in the Old Spice Guy Challenge. In a final video, Old Spice Guy retires New Spice Guy by sending him to Saturn with a balloon. Yea, the rest of the video is pretty weird too.
We are pleased Fabio has been laid to rest, Apart from a week or two of entertainment, it's been grating to see the once loved romance icon turned into a has been buffoon.
Soccer mom's across America are truly going to relate to this new Mother-created, Brand New School-produced commercial for Mitchum called Dawson's Kid. In the commercial, part of the brand's Love Thy Pits campaign, the harried life of parenting is humorously conveyed complete with kid mix up and a less than pimped minivan.
In a nod to the beginning of the new awards year, RKCR/Y&R has launched new site that will insure agencies and creatives never miss an awards deadline.
The free service, called T-Minus, has been developed to help creatives around the world keep track of up upcoming awards deadlines, allowing agencies to plan getting their projects out of the door on time.
Pepsi Max UK is out with a new 20:20-created "viral" staring Nuts cover girl Rosie Jones and three very Rosie Jones-obsessed (horny?) guys who enjoy ogling Jones as she preps for....a monster truck jump over the very Rosie Jones-obsessed guys who, definitely...want a ride.