Ford Launches Action Sports Camp

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Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

The program gives fans a chance at an extreme sports experience with its sports heroes. Through video submissions, fans explain why they have what it takes to survive a weekend of on- and-off road challenges, running with Octane Academy's founding members - Block, Deegan, Foust and Gittin Jr.

Casting will take place nationwide, calling all enthusiasts of action and adventure and all levels
of skill and ability. Four camps will be hosted over the course of the year, one by each founding
member of Octane Academy. In each camp, contestants will go head-to-head in a battery of
creative challenges and daunting dares over one long weekend.

Ford's action sports drivers will design their ultimate playground, hosting their respective elite
winners on their terms and their turf. Each camp will give participants a crash course in how to
fearlessly master the road while testing their attitudes, athleticism and audacity.

by Steve Hall    Jul-15-11   Click to Comment   
Topic: Brands, Events, Social   

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