Once again, a video meant for internal use only has been leaked to the web. This time, it's from Microsoft which is hyping Office 365 and it's called Gmail Man. With a catchy tune and the questionably suitable lyrics "Probing every sentence and all your punctuation. Got his nose in every colon and every situation," the video attempts to portray Gmail as abusing one's privacy.
The video was played in front of an audience of 15,000 at Microsoft's annual Global Exchange sales conference held July 20.
While the video is somewhat humorous even if it stoops to silly fifth grade boys bathroom humor, it shoots itself in the foot. The video argues Microsoft 365 is a business application that, unlike Gmail, carries no ads. Perhaps the creators of the video should have realized Google has a business solution as well and one of the features of that solution is the ability to disable ads.
With an intensely clubby feel and what appears to be a bit of exhibitionist sex, CK One is introducing a new fragrance, Shock. The video features gap-toothed hottie Lara Stone and a collection of shirtless guys with ripped abs on a dance floor clawing at each other like animals in heat. Stone engulfs a man's head with her bulging breasts as the music pulses and the epileptic quick cuts intensify the mood.
It's all a bit like an earlier Calvin Klein Jeans X commercial in which Stone appeared to be having sex with several guys on a hardtop playground.
You may recall back in March Stone appeared on a CK One billboard which some thought dropped the F-bomb with the strategic placement of a table leg. More recently, Stone appeared in a more typical ad for Calvin Klein's Naked Glamor lingerie.
Of course it was a forgone conclusion but now it's official. The internet has spoken. Isiah Mustafa has bested Fabio in the Old Spice Guy Challenge. In a final video, Old Spice Guy retires New Spice Guy by sending him to Saturn with a balloon. Yea, the rest of the video is pretty weird too.
We are pleased Fabio has been laid to rest, Apart from a week or two of entertainment, it's been grating to see the once loved romance icon turned into a has been buffoon.
Soccer mom's across America are truly going to relate to this new Mother-created, Brand New School-produced commercial for Mitchum called Dawson's Kid. In the commercial, part of the brand's Love Thy Pits campaign, the harried life of parenting is humorously conveyed complete with kid mix up and a less than pimped minivan.
In a nod to the beginning of the new awards year, RKCR/Y&R has launched new site that will insure agencies and creatives never miss an awards deadline.
The free service, called T-Minus, has been developed to help creatives around the world keep track of up upcoming awards deadlines, allowing agencies to plan getting their projects out of the door on time.
Pepsi Max UK is out with a new 20:20-created "viral" staring Nuts cover girl Rosie Jones and three very Rosie Jones-obsessed (horny?) guys who enjoy ogling Jones as she preps for....a monster truck jump over the very Rosie Jones-obsessed guys who, definitely...want a ride.
- Today, Healthy Choice launched the "Freshen Your Freezer" contest in partnership with Greg Ng of Freezerburns on the brand's Facebook page and is rewarding winners with big prizes to plan an adventure vacation, supplies of Healthy Choice meals and more.
From August 21-23, 4,000 affiliate marketers will descend upon New York city for the three day Affiliate Summit East conference. The event will be held at the Hilton and, apart from the conference, there will be plenty or parties to attend.
Affiliate Ball, which has held several events at ad:tech and other Affiliate Summits, will, again, bring the thunder. The last Affiliate Summit West Affiliate Ball had Three 6 Mafia perform and the last ad:tech Affiliate Ball (called Marketers Ball when at ad:tech) had Digital Underground with Too Short. For the upcoming Affiliate Summit east Affiliate Ball, plans are in place to have Doug E Fresh.
Sponsoring a sailing race team is nothing new. Sponsoring a couple of newlyweds from Chicago as they make their way around the globe on a 35ft 1975 Hallberg Rassy Rasmus is a little different.
Following the advice of Mark Twain who said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover," Scott and Brittany Meyers have embarked upon a global sailing trip and are sharing that trip on their blog, Windtraveler, on Twitter and on Facebook.
Team GB 2012 contenders Rebecca Adlington, track and field athlete Richard Whitehead, BMX rider Shanaze Reade, kayak sprinter Tim Brabants and ParalympicsGB wheelchair rugby player Mandip Sehmi have created a trailer to launch Minute To Win It, a new game from Cadbury Spots v Stripes.
The trailer provides a look at a series of strange, minute-long games which challenge people to play more in the run up to the London 2012 Olympics.
The eight-part series, in association with Cadbury Spots v Stripes, sees two popular TV hosts captain groups of friends as they compete head-to-head in wacky 60-second challenges using everyday household objects.