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Your Fellow Employees Are Your Biggest Security Threat

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A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.

The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.

The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.

We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.

See the other two ads in the campaign here and here.

by Steve Hall    Jul-19-11    
Topic: Campaigns, Magazine



Besting Cleavage, Cats Improve Facebook Ad Response 78 Percent

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Last summer during Affiliate Summit in New York during a session given by Jeremy Shoemaker we learned Facebook ads that feature boobs and cleavage improve response rates by 61 percent. While we weren't at all surprised at that finding, we are very surprised at this latest Facebook ad response finding from Red Square Agency.

The agency ran several ads on Facebook touting the usual stuff agencies do. Then, as an experiment, they ran an ad that featured a cat named Cous Cous. The ad read, "This ad features a cat. It has nothing to do with Red Square Agency, but we hope you'll click on it anyway." People did. 78 percent more than they did the "regular"ads.

more »

by Steve Hall    Jul-19-11    
Topic: Agencies, Research, Social



New Ad Council PSAs Equate Saving Energy to Saving Money

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U.S. Department of Energy and the Ad Council have launched a new education campaign to educate consumers on how to save money on utility bills. The pro bono campaign, created by GSD&M are designed to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.

One spot informs viewers wasting energy is like throwing away everything you could have bought with the money you spent on that wasted energy. Another spot points out how traditional light bulbs generate nine times more heat than light - enough, apparently, to cook a chicken.

The campaign directs people to energysavers.gov where information can be found on how to cut energy use.

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by Steve Hall    Jul-19-11    
Topic: Cause



Dick Joke Aims to Sell Jewelry

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Read what you will into the potentially stereotypical overtones in this Persona Films-produced Ritani jewelry commercial in which men discuss the size of their...oh don't worry, we're not going down that road. But Ritani takes us down that road...all to sell engagement rings.

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by Steve Hall    Jul-18-11    
Topic: Commercials, Racy



World Series Sex Could Win You $2,010

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While some Giants fans celebrated their first World Championship win in 52 years with toasts, high-fives, and parties in the streets, others took to celebrating in the bedroom. To show support of Giants fans and help build excitement for the team this year, Comcast SportsNet, with help from BBDO San Francisco, is asking those who got busy in the bedroom during the game last year to take note of the brand's Search for the World Championship Baby.

Comcast is looking to find the boy or girl born closest to 7:54PM PST on August 1, 2011, the nine-month anniversary of World Series win. The winning baby will receive a birth certificate signed by the San Francisco Giants, a commemorative brick paver at AT&T Park with the baby's name and a $2,010 gift card.

by Steve Hall    Jul-18-11    
Topic: Promotions, Racy



Russian Women Disrobe in Support of Putin Presidency

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Last week, a video was floated to YouTube that hypes an army of Russian women willing to tear off their clothes in support of Vladamir Putin running for the Russian presidency. While Putin, who has already served two terms, hasn't declared he's running, that hasn't stopped these women, referred to as Putin's Army, from asking other women to post their own videos of themselves tearing off their clothes. Reportedly, the best tearing video will win the woman an iPad2. Some reports claim women are also being urged to kill something or someone to win the contest.

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by Steve Hall    Jul-18-11    
Topic: Cause, Political, Racy, Strange



Heineken Wishes Handlebar Mustache Was Cool

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We're sorry but there is absolutely nothing that can be done to make a handlebar mustache - or most any mustache, for that matter - cool. Aside from Tom Selleck, no one on the planet should sport one. But that hasn't stopped Heineken from attempting to make the 'stache cool.

In a new commercial from Wieden + Kennedy, the handlebar mustache is properly noted as not being right for every occasion unless we're talking about an old timey, bare knuckle boxing match. In that case, the bearer of the handlebar mustache becomes the hero and is swooned over by hot women.

Oh wait. We get it. It's like role reversal. We've seen hundreds of beer commercials in which men's tongues fall to the floor at the sight of the vaunted beer babe. It's about time men get some drool-worthy attention too. Even if they must don a cheesy handlbar mustache to get it.

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by Steve Hall    Jul-18-11    
Topic: Commercials



'Viral' Video Promotes New Planet of the Apes Film

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We admit it. We are a fan of the sometimes brilliant, sometimes cheesy 1970's movie series The Planet of the Apes. If you've been living on another planet and don't know what it's all about, it's a circular time travel story about how apes came to power and turned humans to slaves. The allegory, of course, is that we humans did, in some ways, the same to apes.

Tim Burton took a stab at a remake in 2001 to mixed reviews. The ending attempted to set of a mirror scenario in which Mark Whalberg time travels to an earth that is now run by ape. It seemed the series would continue in the vein of the seventies series exploring role reversal of apes being the superior species.

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by Steve Hall    Jul-18-11    
Topic: Viral



Campaign Offers Children A Voice

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Calling attention to the thoughts, hopes and fears of children, a new billboard campaign in Pittsburgh was launched last week. The campaign, part of the Hear Me project, aims to make children aware of the project and its focus on providing children means of being heard.

Of the campaign, Hear Me Director Heide Waldbaum said, "We listen to what they're talking about. They do have a voice, and they're capable of producing newsworthy content, and we should be listening to them."

The project, part of Carnegie Mellon's CREAT Lab, has 3,000 children participating who have contributed their thoughts to the campaign's billboards, website and Facebook page.

by Steve Hall    Jul-18-11    
Topic: Cause, Outdoor



Summer's Eve Says The Vagina is the Center of Civilization

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In a decision to focus on the fact women 18-34 go to the movies a lot during summer - as opposed to the supposed fact a cleaner, fresher smelling vagina will improve their chances of getting hired - Summer's Eve, with help from The Richards Group, is out with a new campaign that celebrates the vagina.

A new TV spot which will also show in National CineMedia's FirstLook movie theaters entitled "The V" stars Cleopatra and other female heroines gets all epic and basically comes to the conclusion the human race would be nowhere without the vagina so we had best take care of it, preferably with Summer's Eve products.

Of the shift away from the typical approach to selling feminine hygiene products which include featuring women in white pants frolicking freely in fields of blowing grass and flowers, Summer's Eve Director of U.S. Marketing Angela Bryant said, "The whole category has been talking to women the same way since feminine hygiene products have been in the marketplace, and ironically, many media outlets won't even allow the use of the word vagina in advertising. We are way past-due for a change. Hearing from women on our listening tour last year cemented that now is the time. This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."

more »

by Steve Hall    Jul-18-11    
Topic: Brands, Campaigns, Creative Commentary



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