Fosters Does Goldfinger, Drunk Monkeys Sober Up


- Foster's Beer does the James Bond Goldfinger thing with Holly Valance. last year, Sky+HD did the same thing with Kelly Osbourne.

- The Monkeys are no longer Drunk. They're just regular Monkeys now. Australian Agency Three Drunk Monkeys will be now known simply as The Monkeys.

- Ten memorable ads that defined a generation.

- Facebook never liked breast feeding. Now they don't even like the word "breast."

- This is what Calvin Klein thinks is customers do all day long.

- American Express has launched Friends of Japan, a program that is "designed to reignite attention and support for earthquake relief efforts."

by Steve Hall    Aug- 9-11    
Topic: Agencies, Celebrity, Commercials, Social

If You Waste Water, You Are weird


Thank God we don't have to witness yet another idiotic PSA about the importance of saving water. Aside from the fact it's a renewable resource and three quarters of the earth is covered with it, we're sick of being preached to like wasteful sloths who could care less about economizing on anything. Oh wait.

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by Steve Hall    Aug- 9-11    
Topic: Cause, Strange

Giant Woman Takes Bath in Lake to Pimp Soap


To promote the "art" of bathing (yes, apparently it's an art), British company Soap & Glory has installed a 13 foot high, 67 foot long, two ton sculpture - created by Oliver Voss - in Alster Lake in Hamburg Germany.

Of the installation, Soap & Glory Founder Marcia Kilgore said, "We've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it."

by Steve Hall    Aug- 9-11    
Topic: Outdoor

MTV Asks Us to Give A Shit


If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.

In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."

Join the movement. With a movement of your own.

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by Steve Hall    Aug- 9-11    
Topic: Cause, Celebrity, Racy

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Gratuitous Booty Ruins Graceful Finish


We had our hopes up. Our fingers crossed. Our mind optimistic. And that happy mental state lasted all the way to :52 in this new Adidas Iconics commercial. We were like wow! An ad with Snoop Dogg, skaters, rap, hot cars, superstars...and no gratuitous booty! No booty! We thought, this breaks new ground! This is creative nirvanna! This deserves its own Cannes Lion "Assless Rap" category!

Sadly, like a first timer trying to make it to the finish line without...ahem...prematurely finishing, this ad shot it's wad with less than eight seconds to go. Bam! Pow! Booty! All up in our face! And here we thought we could finally write the headline, "Adidas Alienates Ass. Leaves Snoop Dogg Drooling."

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by Steve Hall    Aug- 9-11    
Topic: Brands, Commercials, Creative Commentary, Racy

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