Balls Horrified, Drunk Monkeys Sober, Beer Sculpted


- Be careful when you pick up your next bowling ball. It might stare back at you with the menacing eyes of a decapitated head.

- If you find your friend drunk at a party, be sure to split her in half. Or something like that.

- Newcastle Brown Ale has found a use for bottle caps. It's constructed a 256 square foot shadow sculpture out of 3,000 bottle caps.

- And speaking of Newcastle, here's that installation in San Diego everyone's talking about.

by Steve Hall    Aug-11-11    
Topic: Agencies, Guerilla, Poster, Strange

Know A Foreign Language? Living Language Has Free Food For You


Mullen is out with its first work for Living Language, a Random House Audio brand that competes with Rosetta Stone in the self-guided foreign language education space. The campaign with the theme "The Accent is on you" includes mobile advertising, online video and banner ads, as well as social and experiential.

The centerpiece of the campaign is a branded food-truck which made an appearance in Union Square yesterday and will be in Midtown Manhattan today. To get free food samples, people have to order in Spanish, French, Italian or German. Mullen is calling it the "say it right to get a bite" rule.

On Instagram, Living Language has attracted 2,400+ followers with 13 of their 28 photos making the "popular page" and receiving as many as 465 likes. Too bad you can't order food through Instagram but who' really counting the important stuff like sales? We jest.

by Steve Hall    Aug-11-11    
Topic: Outdoor

Logo in Space Could Win You $15K


Well this is a pretty straight forward time-waster. To promote small service for a fee site, DoUpTo, Tel-Aviv agency twentythree has created a contest which asks people to upload a funny video with a giraffe in it.

On September 1st, all submitted videos will be presented on the DoUpTo site for a month. After 30 days, the top 5 most viewed video creators will have ten days to put the DoUpTo logo as high as possible for the chance to win $15,000. And by high up, they mean high up as in the top of a building or the top of a mountain...or even in space.

Have fun.

more »

by Steve Hall    Aug-11-11    
Topic: Promotions

Danon's Oikos Makes You As Cool As John Stamos


Only John Stamos could get away with something so lame as to show up at a party with yogurt as a gift. Up against champagne and chocolate, offering up yogurt as a party gift can only mean you're some sandal-wearing health nut or Michael Weston from Burn Notice which, upon further reflection kinda makes yogurt hot. So we guess the whole yogurt-as-party-gift isn't half bad.

Danon is touting its Oikos (yea, it's Greek but who names this stuff?) yogurt which, it claims, beat Chobani 2 to 1 in a taste test. Wanna be a hit at the next party you attend? If you're an ad savant then we know you'll show up at the next party with a crate of Oikos in hand. After all, it worked for John Stamos.

more »

by Steve Hall    Aug-11-11    
Topic: Celebrity, Commercials

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

L'Oreal Helps Men Craft Perfect Profile Picture


Sort of like Dove Evolution...but the least...comes this new work from L'Oreal which is pimping Ask the Expert, a Facebook page on which you can, apparently (Facebook isn't working quite right at this very moment), find out how to craft the perfect profile picture. We're guessing there's a few L'Oreal products in there along with tips on how to strike the perfect MySpace Angle when photographing oneself.

more »

by Steve Hall    Aug-11-11    
Topic: Social

Featured FREE Resource: