Mary-Kate and Ashley Olsen Don Wet T-Shirts to Hype Contest


It's been a long time since we've had anything to say about the Olsen twins. Recently, Mary-Kate and Ashly launched Stylemint, a website that, just as the title suggests, is all about style. And the sisters are fronting a new campaign to promote the site. And, shocker, there's even some wet t-shirt action. Well, a very PG, Olsen twins sort of wet t-shirt thing.

In a promotional video, the twims splash around in a kiddie pool to promote the site's August T-Moment contest, a contest to see who can come up with the best t-shirt design.

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by Steve Hall    Aug-16-11    
Topic: Celebrity, Racy

Nando's Little Hotties Campaign Escapes Censorship


Australian burger joint, Nando's, has long pushed the boundaries of good taste when it comes to their advertising. You may remember the commercial the brand ran a few years ago in which a woman with rather large breasts complained to her server there were no fries on her plate when, in fact, there were. She just couldn't see them because her breasts stuck out so far they blocked her view of the plate.

This summer the brand pushed boundaries again with its Little Hotties campaign which got into hot water with Australia's Advertising Standards Authority. A radio ad voiceover included the copy, "Tight buns. Great breasts. And oh so saucy. These little hotties have got it all. Print and online executions featured a woman dressed in burlesque wear.

While the campaign received a fair amount of complaints, the ASA ruled the campaign was not in breach of their code of ethics. Nando's Marketing Director Kim Russel defended the campaign saying the work was meant to be "sassy not sexy."

by Steve Hall    Aug-16-11    
Topic: Policy, Racy

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