Browser Address Bar Becomes Ad Space

mccann_israel_address_bar_ad.jpg

For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL. See it in action here.

by Steve Hall    Aug- 3-11   Click to Comment   
Topic: Online   

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