Only John Stamos could get away with something so lame as to show up at a party with yogurt as a gift. Up against champagne and chocolate, offering up yogurt as a party gift can only mean you're some sandal-wearing health nut or Michael Weston from Burn Notice which, upon further reflection kinda makes yogurt hot. So we guess the whole yogurt-as-party-gift isn't half bad.
Danon is touting its Oikos (yea, it's Greek but who names this stuff?) yogurt which, it claims, beat Chobani 2 to 1 in a taste test. Wanna be a hit at the next party you attend? If you're an ad savant then we know you'll show up at the next party with a crate of Oikos in hand. After all, it worked for John Stamos.
more »
Sort of like Dove Evolution...but not...at all...in the least...comes this new work from L'Oreal which is pimping Ask the Expert, a Facebook page on which you can, apparently (Facebook isn't working quite right at this very moment), find out how to craft the perfect profile picture. We're guessing there's a few L'Oreal products in there along with tips on how to strike the perfect MySpace Angle when photographing oneself.
more »
This is pretty strange. Then again, it's from Japan. Which, with its obsession with anything and everything to do with placing cute girls in compromising positions, makes it totally normal. Here we have adizero vs. Mini Skirt, a challenge to determine, well, we really don't know what. That the wind from a guy running with Adidas sneakers can whip up a girls skirt so you can see her panties? Yes, only in Japan.
We can thanks TBWA\Hakuhodo for this oddity which, as Japanese oddities go, is pretty tame.
more »
- Foster's Beer does the James Bond Goldfinger thing with Holly Valance. last year, Sky+HD did the same thing with Kelly Osbourne.
- The Monkeys are no longer Drunk. They're just regular Monkeys now. Australian Agency Three Drunk Monkeys will be now known simply as The Monkeys.
- Ten memorable ads that defined a generation.
- Facebook never liked breast feeding. Now they don't even like the word "breast."
- This is what Calvin Klein thinks is customers do all day long.
- American Express has launched Friends of Japan, a program that is "designed to reignite attention and support for earthquake relief efforts."
Thank God we don't have to witness yet another idiotic PSA about the importance of saving water. Aside from the fact it's a renewable resource and three quarters of the earth is covered with it, we're sick of being preached to like wasteful sloths who could care less about economizing on anything. Oh wait.
more »
To promote the "art" of bathing (yes, apparently it's an art), British company Soap & Glory has installed a 13 foot high, 67 foot long, two ton sculpture - created by Oliver Voss - in Alster Lake in Hamburg Germany.
Of the installation, Soap & Glory Founder Marcia Kilgore said, "We've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it."
If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.
In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."
Join the movement. With a movement of your own.
more »
We had our hopes up. Our fingers crossed. Our mind optimistic. And that happy mental state lasted all the way to :52 in this new Adidas Iconics commercial. We were like wow! An ad with Snoop Dogg, skaters, rap, hot cars, superstars...and no gratuitous booty! No booty! We thought, this breaks new ground! This is creative nirvanna! This deserves its own Cannes Lion "Assless Rap" category!
Sadly, like a first timer trying to make it to the finish line without...ahem...prematurely finishing, this ad shot it's wad with less than eight seconds to go. Bam! Pow! Booty! All up in our face! And here we thought we could finally write the headline, "Adidas Alienates Ass. Leaves Snoop Dogg Drooling."
more »
This is, by far, the strangest spirits ad we have ever seen. EVAR. It comes to us from none other than Bundaberg rum, the company that "blew up" an alligator and then apologized for not actually blowing up an alligator.
Created by Leo Burnett Sydney and directed by Tom Kuntz, the commercial mirrors (mocks?) an 80's music video. In the spot, we see a dweebish twenty something walk into a bar looking for a drink. As he approaches the bar, a bartender in a white tux opens up a door between his crotch and offers up a tour of the Bundaberg world. Over the top is an understatement. The fantastically goofy song was written by Leo Burnett creatives..
more »
Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better. Sadly, no word on whether or not the effort actually paid off.
more »
|
|
