Kevin Butler Returns to Sony to Pimp New Play
Wait, what? He just left! And now he's back? What the hell are we talking about? Sony's fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he's back and ready to take part in the brand's new Long Live Play campaign.
The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.