Old Spice Offers Something to Help us Forget Fabio

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Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.

A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.

Other ads will feature a billionaire jet pilot and a rock star.

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by Steve Hall    Sep- 8-11    
Topic: Brands, Campaigns, Commercials



Capital One Pits College Mascots Against One Another

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Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver.

The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks.

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by Steve Hall    Sep- 8-11    
Topic: Promotions, Sponsorship, Video



Billboard Made of Bacteria Promotes Movie "Contagion'

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To pimp what certainly appears destined to be a blockbuster movie, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted, the Steven Soderberdh film Contagian.

Pretty ingenious promotional idea if you ask us. The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.

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by Steve Hall    Sep- 8-11    
Topic: Outdoor



Food Bloggers Bitch About Getting Free Food

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Oh it's been a while since the "blogosphere" - to coin a humorous and long-dead term - got their panties in a twist over some stunt a brand pulled. But these "kerfuffles" - to coin yet another humorous term - are always great fodder for a good 'ol internet bitch-fest.

So what's all the hubbub about? In August, ConAgra Foods, parent to the Marie Callender's brand of frozen foods, invited food bloggers to a New York restaurant they were told was owned by TLC Ultimate Cake Off Host George Duran and where they would receive a special, four course meal.

But instead of a meal cooked by George Duran, the bloggers were served frozen lasagna from Marie Callender's. Hidden cameras were in place to record diner's reactions. As it turned out, about 62 percent of the food bloggers actually liked the dish. But they were miffed and claimed they had been misled.

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by Steve Hall    Sep- 8-11    
Topic: Guerilla, Opinion, Promotions, Social, Weblogs



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