Rather than instruct people how to drink a glass of its wine, Sicilian winery Tasca D'almerita decided, instead, to instruct people how to drink a glass of Sicily. The work, from agency Mosaicoon, really does make make you want to drink in all that is Sicily. It's one of those commercials that truly immerses you in the beauty of it all. Enjoy.
This has been out for a month but we just caught it on AdWeek. Calling all Seinfeld fans. You're gonna love this commercial which features the classic wallet scene with George Costanza. Google has given the scene a bit of a twist in a way that doesn't force things too much. You get original Costanza humor along with a little sell message from Google Wallet. A perfect pairing.