Guuci Pays, Bikers Intimidate, JD Sports Faced

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- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs



Beyonce Will Make You Pulsate

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When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."

Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.

by Steve Hall    Sep-27-11    
Topic: Campaigns, Celebrity



Starter Upper Helps Entrepreneurs Start Up

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Barbarian Group is out with Starter Upper, a project for Aquent Vitamin T that helps startups, well, start up. On the site, entrepreneurs can easily craft a catchy name, a logo and a brand statement so they'll be ready to knock on venture capitalists' doors in hopes of scoring a bucket load of cash.

Of course, the whole thing is a joke but a witty promotion for Aquent Vitamin T which has on hand hundreds of people - with actual experience - who are eager to jump in and help a company create their brand the right way.

by Steve Hall    Sep-27-11    
Topic: Online



Straight Girls Promise to Get Married Unless They Get Hired

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There's many ways to score a job in advertising. And there's many ways to save a friendship. Take both of those notions and you've got the story of Charli Hoffmann and Alex Otis, two straight girls and students from the Miami Ad School in Brooklyn who are planning a little stunt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.

So to achieve gainful employment and keep Charli in America, the pair have launched Save the Dates, a Facebook effort to get themselves hired by October 7 so they don't have to get married to each other so they can stay together.

Aw, how nice. Come one everyone. Help a couple of lovebirds...uh...friends stay together.

by Steve Hall    Sep-27-11    
Topic: Social



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Subway Handrails Turned Into Lightsabers

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To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan. The geeks are going to love this one.

by Steve Hall    Sep-27-11    
Topic: Outdoor



Don't Let Your Belly Button Catch Fire

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If you never had a good reason to clean your belly button every once in a while, now, thanks to Science World, you do: it could catch on fire if you let it get too dirty down in there. Just ask this guy sitting on the beach. This brilliance comes to us courtesy of Rethink Vancouver.

more »

by Steve Hall    Sep-27-11    
Topic: Strange



The Sexiest Description of Rugby You Will Ever See

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Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.

For additional mundane-made-sexy video, see Heimlich Maneuver Like You've Never Seen it Before and CPR Like You've Never Seen in Before.

more »

by Steve Hall    Sep-27-11    
Topic: Racy, Video









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