Animated Animals Shill Spring Water
In these new Poland Springs commercials from McCann New York and Elastic, wildlife work hard to get humans hooked on something that's much better for them than soda and hunting if we're interpreting the fairly ethereal, slightly hallucinatory work properly.
The campaign is touting the brand's six sparkling water flavors and the three natural ingredients it's made from; spring water, fruit essence and bubbles.
The television campaign will be supported with an online presence on Facebook and banner ads on Yahoo, MSN, The Knot and Monster.com with search efforts on Google, Yahoo and Bing.
Remember the good 'ol days when Poland Springs all about "what it means to be from Maine?"