Miami to Host Latin America-Focused Marketing Conference, Awards
The Festival of Media LatAm 2011 held in Miami, October 12-14 has announced its full conference agenda for this year's event. The 2011 Festival agenda will offer senior level advertising, media and marketing professionals to explore issues affecting the industry. The agenda coversof both global and local issues, from economics to sport, television to social media, and luxury brands to branded content.
The first session will look at Global Integration with a focus on Latin America and the world economy with keynote speeches from economist Hernando de Soto and Philippe Krakowsky, Chief Strategy and Talent Officer from Interpublic Group. They will discuss Latin America's position on the global stage, including its influence on advertising and media thinking. This will be followed by David Zaslav, Chief Executive and President of Discovery Communications, who will take a look at future of media and broadcasting in Latin America.
Soccer legend and entrepreneur, Raí Souza Vieira de Oliveira will discuss sporting passions, brand benefits and national identities in a session looking at the ascendency of "Brand Brazil" alongside Alfonso Rodes, Deputy CEO of Havas and CEO of Havas Media; Randy Ransom, Senior Vice President of Commercial Latin America at SABMiller and Alexandre Cardoso, Marketing Director at Terra LatAm & US.