Zeus Returns in New Scion Campaign
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIk is back with more Zeus.
Now Zeus is touting the new limited production Blizzard Pearl xD Release Series 4.0 and the Hot Lava xB Release Series 9.0. The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus's Cradle will make its television debut on Monday.
Of the campaign, ATTIK Creative Director Ron Lim said, "We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives. While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how and where the magic happens."
Check out the new commercial below and the website here.