In addition to turning 113 years old, the puffy Michelin Man has been formally inducted into Advertising Week's Walk of Fame today during the event's Icon of the Year ceremony at Times Center.
Of the Michelin Man's honor, Michelin North America VP of Marketing said, "The Michelin Man is much more than an advertising icon. He has become a global symbol of safety because of his longevity, his visibility among different audiences and the values he represents."
Congrats.
Today, social media sponsorship company IZEA announced WeReward Insights, a new survey feature for its WeReward mobile rewards application that helps consumers earn money from brands by performing brick and mortar-related actions with their mobile devices.
Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward has opt-in demographic data such as purchasing habits at stores and restaurants which can be analyzed and aggregated. That data can then be used by brands to get a real-time snapshot of their consumer's behavior.
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Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
In its continuing mission to leverage any and all things for publicity, PETA purchased - for a the paltry sum of $200 - the right to place an ad on the urn of Aaron Jamison, a man who died of colon cancer this past weekend. When he learned of his condition, Jamison reached out to the ad world to help cover the costs of his impeding funeral.
At the time, Jamison joked, "I'm 400 pounds, so there's enough ashes to go around." Reportedly, 16 companies ponied up for ad space on his urn(s).
One of PETA's suggested ads reads, "I've Kicked the Bucket - Have You? Boycott KFC." The other urn ad reads, "People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt." These are proposed ads and proposed visuals. Actual shots of the actual urns have not yet been seen though last year it was reported Jamison would paint the messages own his own urns prior to his death. That will, one assumes, be determined this Saturday when his memorial service is held.
One might call this shameful. But one never really knows what direction one's life will take.
