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- An infographic of Twitter's history.
- Check out this PSA for sexual harassment. It will make you think.
- New book offers three secrets to "going guerrilla" with marketing.
- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.
- TED has opened its call for this year's Ads Worth Spreading.
- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.
- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.
This is awesome! Yea, yea, yea. We've seen all kinds of YouTube takeover efforts that mess with the standard layout but we like this one from Virgin Radio which, while watching any one of three videos, allows you to turn up the volume and, in turn, turn up the craziness that occurs with the YouTube page layout. And really, that's it. Simple. Fun. And effective.
Start by viewing the video below, which itself is pretty funny, and then click on one of the two options at the end.
In a new campaign from TDA_Boulder, Webroot attempts to identify with consumer frustration over computer security. Along with print, outdoor, transit and online, a video mirrors a scenario we are all familiar with; the old-school focus group whereby the moderator tries to get people to boil down concepts to one word.
Well, for these folks, computer security is a four letter word. Or several four letter words strung together so, as one lady says, "if you say it fast, it's one word."
It's all to support the October 4 launch of Webroot's SecureAnywhere cloud-based security product.
Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team - a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.
In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies.
Last night at the 2011 IAB MIXX Awards, Crispin Porter + Bogusky, along with Digitas, took home Best-In-Show for their American Express OPEN work, "Small Business Saturday," a campaign that launched a brand new shopping day for small businesses.
The awards were hosted by the very humorous Baratunde Thurston, co-founder of Jack & Jill Politics, and director of digital for The Onion.
Of the awards, IAB SVP and CMO David Doty said, "All of the winners tonight attest to the ever-more powerful role that digital advertising is where brands and consumers come together in fresh dialogues, and interactive marketing is delivering both ingeniously creative engagements and real-world results. The two new categories this year - Tablet Marketing and Location-Based Advertising - and their winners - Microsoft Bing and Point Reach for 'Bing for iPad,' and Coke Zero and CP+B for 'TRON LiveCycle' - reflect the incredible innovation happening within these emerging platforms."
The full list of winners is below.
by Steve Hall Oct- 5-11
If you believe the stereotype that women don't drink beer then you'll probably like this UK campaign for Molson-owned Animee Beer which is out with girly-flavored beer including clear filtered, crisp rose and zesty lemon.
If you're one of those types that feel women are always treated as sexual objects in advertising then you'll likely hate this ad. After all, what's more degrading than three women sitting atop three giant phallic symbols?
Can someone help us out here? We swear we've seen this F Word Famine video before. Or something very similar to it. Actually, wait a minute. Every video that rallys together a collection of celebrities for a cause looks the same. They appear on camera briefly in quick cut succession with a posse of other celebrities. It's the same every time.
Oh wait. It's because One did a similar thing a few years ago.
Anyway. If you think about it, this is the way is has to be. After all, what celebrity would refuse to appear in just about any cause-related commercial such as this world hunger effort? Think "We Are the World." It's almost as if the celebrities who don't appear...appear, in a way, not to give a shit about the cause. So, the more the merrier. And the more celebrities who appear to give a shit even if they don't.
Nothing like hiring a rapper to perform a three and a half minute music video to, well, unsell your product. After one of Method man's homies rips open a bag of Sour Patch Kids launching the Kids all over the pad, Method Man launches into a rap that can only be described as...hmm...candy bashing. Check out the video and lyrics below.
The work was created by Mother New York and is called World Gone Sour.
by Steve Hall Oct- 5-11
Source: Viral Video Chart