Nominees For Worst Ads in America Unveiled


Yesterday, Consumerist announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including references to poop and the vagina. The online voting period ends on Sunday, Oct. 16 at 5 p.m. The winners will be announced on Monday, Oct. 17.

Of the awards, Consumerist Editor Meghann Marco said, "For the second year in a row, our readers have spoken and have nominated even more Worst Ads than last year. There are even a few repeat offenders like Progressive Insurance with their "Flo the insurance adjuster" commercials and Dannon Activia with their Jamie Lee Curtis ads. Both were previous Worst Ad nominees." Flo? Flo? Seriously? Voted worst? This is like a USA Today Super Bowl Ad Meter ranking.

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by Steve Hall    Oct- 6-11    
Topic: Events

Daily Deals May Hinder A Company's Reputation


Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. Yelp reviews that mentioned the words "Groupon" or "coupon" lowered star ratings by ten percent. Reviews that mentioned both words showed a 20 percent drop.

The researchers examined 16,692 Groupon offers and 2,609 LivingSocial offers in 20 cities and 56,000 Yelp reviews for 2,332 merchants that ran 2,496 deals.

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by Steve Hall    Oct- 6-11    
Topic: Brands, Research, Social

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