This is one of those commercials that falls in the "epic" category. Epic for its creativity. Epic for its execution. Epic for what it represents. OK, now that we have the platitudes out of the way, we can get down to the details.
Hoping to align itself with Brazil's impending awakening as a global giant, Neogama/BBH, which handles Johnnie Walker in Brazil, came up with Rock Giant. Out of the mountain known as Sugar Loaf slowly arises a gigantic rock man who, by the commercial's end, is off walking the Johnnie Walker Walk.
The commercial closes with the copy, The giant is no longer asleep. Keep walking, Brazil." Post-production for the spot was handled by The Mill which haad its work cut out for it giving life to the towering Rock Giant.
Well there's a lot of ways to convince men they should have their prostate checked every once in a while. But sending a sketchy guy around town with a rubber glove on asking people if he can "Czech" their prostate is a decidedly new approach.
Off course as an advertising strategy, we love this approach. It's different. It's weird. It's wacky. It's downright insane. But it will get people talking. And, perhaps, get men running to their doctors simply out of fear a strange dude in a red track suit is chasing them around asking to stick a finger up their ass.
A reader pointed us in the direction of this TBWA\London-created commercial for Muller, a UK-based Yogurt brand. The commercial opens on a dreary skyline with a police officer given a parking ticket to Kitt. Yes, that Kitt from KinghtRider. Then a Muller truck goes all Transformers on the cop's ass, swallows him whole...and spits him put as Yogi Bear. Yogi then makes it his mission to make the city a much happier place. Mutly also shows up to help save the day. And finally a giant container of the Wunderful Stuff is used to rid the sky of clouds turning them into a gigantic rainbow.
The orchestral score, which sounds a bit like the theme to Pirates of the Caribbean in certain places, was scored by Guy Farley. We love this spot. It's akin to the Coke Happiness Factory work which, like this work, is all about making the world a happier place. Well if only the real world was just like the world portrayed in commercials, we'd all be in a better place.
Footlocker has a fetish for, well, fetishes. Remember the guy who loved being slapped on the ass by his girlfriend with a sneaker? And remember how he was so into it he could name the brand of the sneaker with which she used to spank him? Yea. It's a sneaker thing as the campaign keeps telling us.
Now it's all about people who love their sneakers so much they'll have an orgasm when they put them on. Even right in the Footlocker store. So be careful the next time you walk into a Footlocker. It could get pretty sticky and messy in their with all those people ejaculating all over the store.
Illegal Advertising called our attention to the latest installment in the ongoing Fallen Angels storyline from Lynx/Axe. If you recall, earlier this year angels began to fall from the sky and sought appropriate mates for themselves. Of course, they were drawn the the men who slathered themselves with Lynx and Axe products.
That introduction was followed by the story of one of the most curvaceous angels of them all; Kelly Brooke who was apparently left behind when all the rest of the angels fell from the sky and found their match. Poor Brooke, stuck in the heavens and writhing in a state of perpetual, hyper sexualized ecstasy and pent up desire, just had to find her match so she could finally fulfill her wanton way. Thankfully she finds her man.
Now that all the angels have seemingly fallen, we are now given a glimpse into their life on earth. And it's awkward. Very, very awkward. But, this being Lynx/Axe, it's quite sexy as well. We witness one angel's trials and tribulations as she goes through her day with her man. But all ends well enough and it's hinted more angels are yet to fall.