Nike, with help from agency AKQA, partnered with UK pop singer Ellie Goulding who, it seems, loves to run as much as she loves to sing. Nike Running collaborated with her to make a video about her music and her running while she was on tour in LA, NYC and London and training for a half marathon with Nike+.
The video shows Ellie's running and highlights her music, lifestyle and personal moments in London, New York and Los Angeles. It's all set to a remix of her song Under The Sheets. Give it a watch. Like the song? You can download it here.
This one's a month old but it's so weird it's worth sharing. It comes to us from the freaky folks over at Orangina and is entitled L'Ours Orangina vs La Bimbo. It involves a giant bear (well, a man in a bear suit) who tackles a, well, bimbo, as she walks down the sidewalk talking on her phone. And that's it. Right in line with Orangina's usual silliness. And there's a whole series of these videos with the bear randomly tackling people.
In support of UNICEF relief efforts for the famine in East Africa, Boston's Mullen has announced the Good Belly Project, a social media-powered fundraising partnership with 17 Boston restaurants and their customers. For each Instagram photograph taken of food or drink at participating Good Belly establishments, the tagged restaurant will donate $1 to the Good Belly Project and to UNICEF's East Africa relief efforts. The Good Belly Project kicks off on World Food Day, Sunday, October 16 and runs through November 6.
The U.S. Army and the Ad Council, with pro bono help from Publicis New York, have launched a new series of TV, radio, print, outdoor and Web PSAs aimed at helping kids stay in school. The PSAs direct friends, parents and adults who know at-risk students, ages 9-17, to www.BoostUp.org. On the site, visitors can learn about the dropout issue and state-by-state dropout statistics, hear from real students about the challenges they face to graduation, and find connections to ways to get involved directly with students or support classroom projects in their communities.
Also launching today is Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign that will facilitate the creation and sharing of video and written messages for students to view and see that people all across the country do care that they stay in school and graduate. LeBron James and Miss America 2011 Teresa Scanlan are among the first to share their video messages of support on Boost Nation.
It's been a while since we've heard from Wonderbra but today brings news that 20-year-old Slovakian model Adriana Cernanova has been named the new face of the brand replacing Eva Herzigova and Dita Von Teese.
Of Cernanova's selection, Wonderbra Marketing Manager Martina Alexander said, "We're really excited to launch Adriana as our new face. We were looking for a fresh new face that would embody the true spirit of Wonderbra as well as someone who could grow and develop with the brand."
And of her participation as the new face of the brand, Cernanova said, "It is important to always have nice underwear and Wonderbra is special in that way because it makes you feel even sexier."