Flipkart Gets Kooky With Kids

flipkart_com.jpg

Here's a quirky campaign from Happy Creative Services in India for Flipkart.com, an online shopping site. The campaign which includes four spots that use children as adults. And that alone is what makes this campaign kooky enough to highlight.

more »

by Steve Hall    Oct-20-11    
Topic: Strange



Sony Encapsulates 3D With Poetic Beauty

sony_3d.jpg

Here is some very impressive work from Grey London and Spy Films for Sony's 3D World. The commercial, which is backed by Leonard Cohen's reading of his poem "Thats What I heard You Say" is infused with the music of Clint Mansell who did the soundtrack to Black Swan and Requiem For A Dream. It's all very intense and entrancing. Give it a watch.

more »

by Steve Hall    Oct-20-11    
Topic: Commercials



Social Media Tips And Tactics From Old Spice Campaign Creator

old_spice_horse_smell.jpg

The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.

by Steve Hall    Oct-20-11    
Topic: Agencies, Brands, Social



Let's Do This!

checy_sonic_lets_do_this.jpg

Taking car marketing to...ahem...new heights, Chevrolet has launched Let's Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.

A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.

Goodby, Silverstein & Partners is behind the work.

by Steve Hall    Oct-20-11    
Topic: Guerilla, Social



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: