CP+B, Digitas Win IAB MIXX Best-In-Show For AMEX

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Last night at the 2011 IAB MIXX Awards, Crispin Porter + Bogusky, along with Digitas, took home Best-In-Show for their American Express OPEN work, "Small Business Saturday," a campaign that launched a brand new shopping day for small businesses.

The awards were hosted by the very humorous Baratunde Thurston, co-founder of Jack & Jill Politics, and director of digital for The Onion.

Of the awards, IAB SVP and CMO David Doty said, "All of the winners tonight attest to the ever-more powerful role that digital advertising is where brands and consumers come together in fresh dialogues, and interactive marketing is delivering both ingeniously creative engagements and real-world results. The two new categories this year - Tablet Marketing and Location-Based Advertising - and their winners - Microsoft Bing and Point Reach for 'Bing for iPad,' and Coke Zero and CP+B for 'TRON LiveCycle' - reflect the incredible innovation happening within these emerging platforms."

The full list of winners is below.

Best-in-Show

American Express OPEN & CP+B and DIGITAS for "Small Business Saturday"

Brand Awareness & Positioning - Campaign

GOLD:

American Express OPEN & CP+B and DIGITAS for "Small Business Saturday"

SILVER:

IBM & Ogilvy New York for "Watson"

BRONZE:

American Express & DIGITAS NY and MomentumWW for UNSTAGED: An Original Series From American Express"

Business-to-Business - Campaign

GOLD:

IBM & Ogilvy New York for "The Smarter City"

SILVER:

Google Display Advertising & Google Creative Lab for "WATCH THIS SPACE"

BRONZE:

Xerox & Y&R and VML for "Ready for Real Business"

Cross-Media Integration - Campaign

GOLD:

Diageo & BBH New York for "Johnnie Walker "Say It Without Saying It""

SILVER:

Toyota Motor Sales & Saatchi & Saatchi LA for "Toyota Sienna Family"

BRONZE:

Renault UK & Publicis London for "The Megane Experiment"

Digital Integration - Campaign

GOLD:

IBM & Ogilvy New York for "The Smarter City"

SILVER:

PepsiCo & AMV BBDO for "Doritos King of Ads"

BRONZE:

Doritos & The Marketing Arm for "Doritos Unlock Xbox"

Direct Response and Lead Generation - Campaign

GOLD:

Domino's Pizza & CP+B for "Show Us Your Pizza"

SILVER:

Diageo Ireland & DDB UK for "Bud Ice Cold Index"

BRONZE:

Foot Locker & SapientNitro for "Sneakerpedia"

Experimental and Innovative - Campaign

GOLD:

Google & BBH New York and Google Creative Lab for "Google Chrome Fast"

SILVER:

Urban Ministries of Durham & McKinney for "SPENT"

BRONZE:

Microsoft Bing & Point Reach for "Bing & Angry Birds Integration"

Games - Campaign

GOLD:

Doritos & The Marketing Arm for "Doritos Unlock Xbox"

SILVER:

Microsoft Bing & Point Research for "Bing & Angry Birds Integration"

BRONZE:

Mountain Dew & OMD for ""DEWmocracy" on Xbox LIVE"

Interactive Video - Campaign

GOLD:

American Express & DIGITAS NY and MomentumWW for "UNSTAGED: An Original Series From American Express"

SILVER:

Old Navy & CP+B for "Old Navy Records"

BRONZE:

Xerox & Y&R and VML for "Ready for Real Business"

Mobile Platforms and Apps - Campaign

GOLD:

Diageo Ireland & DDB UK for "Bud Ice Cold Index"

SILVER:

Microsoft Bing & Point Reach for "Bing for Mobile"

BRONZE:

Macy's & JWT New York for "Macy's Backstage Pass"

Multicultural - Campaign

GOLD:

Allstate Insurance Company & Tapestry for "Allstate Latin Grammy Takeover"

SILVER:

McDonald's & iNSPIRE! For "Latinos Are One/LR1"

BRONZE:

Dove Deodorant & BrightLine for "Dove Deodorant Hermosamente Cantado"

Product Launch - Campaign

GOLD:

Google & BBH New York and Google Creative Lab for "Google Chrome Fast"

SILVER:

Volkswagen Group of America & AKQA for "Great. For the Price of Good"

BRONZE:

HSN & HSN for "Exclusive Launch of Mary J. Blige's My Life Fragrance"

Public Service / Not for Profit - Campaign

GOLD:

Urban Ministries of Durham & McKinney for "SPENT"

SILVER:

Depaul UK & Publicis London for "iHobo 1.1"

BRONZE:

Office of Road Safety Western Australia & 303 Group for "Enjoy The Ride"

Search Marketing - Campaign

GOLD:

General Motors/Chevrolet & SMG Search, DIGITAS and Starcom for "2011 Chevrolet Super Bowl"

SILVER:

Volkswagen & MediaCom for "Super Bowl Search Campaign"

BRONZE:

ADT Security & Razorfish for "ADT Security Launches ADT Pulse Using Integrated Search Engine Marketing Techniques"

Social Marketing - Campaign

GOLD:

American Express OPEN & CP+B and DIGITAS for "Small Business Saturday"

SILVER:

Urban Ministries of Durham & McKinney for "SPENT"

BRONZE:

Stanfield's Underwear & john st. for "The Guy at Home in His Underwear"

Brand Destination Site - Single

GOLD:

Google & Possible Worldwide for "Art Project"

SILVER:

Skittles & Big Spaceship for "Experience the Rainbow"

BRONZE:

Liberty Mutual & Hill Holliday for "The Responsibility Project"

Branded Content - Single

GOLD:

Doritos USA & Goodby, Silverstein & Partners for "Late Night Global featuring Rihanna"

SILVER:

Abbott Laboratories & McKinney for "Unstoppable Tour 'Boxing'"

BRONZE:

Stanfield's Underwear & john st. for "The Guy at Home in His Underwear"

Digital Out-of-Home Advertising - Single

GOLD:

Yahoo! & Goodby, Silverstein & Partners for "Yahoo! Bus Stop Derby"

SILVER:

Twentieth Century Fox Home Entertainment/Avatar Blue-ray DVD & Inwindow Outdoor and Zenith Media for "Avatar Digital Face Morphing Exhibit"

BRONZE:

The Coca-Cola Company & Publicis E-dologic for "Coca-Cola Village Real Life "like"

Games - Single

GOLD:

Urban Ministries of Durham & McKinney for "SPENT"

SILVER:

Toyota Motor Sales & Saatchi & Saatchi LA for "Prius Plural - CarTown"

BRONZE:

Bolthouse Farms & CP+B for "Xtreme Xrunch Kart

Interactive Video - Single

GOLD:

BIC/Tipp-ex & Buzzman for "A Hunter Shoots A Bear"

SILVER:

FEMEN & Grape, Ailove, and VGNC for "Do You Want Me"

BRONZE:

Snapple & Neo-Pangea, Deutsch LA, and Campfire for "Snapple Lunch-Break Beats: Hot on the Hidden Links"

Location-Based Advertising - Single

GOLD:

Coke Zero & CP+B for "TRON LiveCycle"

SILVER:

Bing & Deep Focus for "Home Turf Finder"

BRONZE:

Gandhi Bookstores & Ogilvy Mexico for "Authors' Streets"

Mobile Platform or App - Single

GOLD:

Depaul UK & Publicis London for "iHobo 1.1"

SILVER:

Diageo Ireland & DDB UK for "Bud Ice Cold Index"

BRONZE:

ABBA Seafood & CP+B for "Kalles Egg Timer"

Online Commercial - Single

GOLD:

Unilever & BBH New York for "Cleans Your Balls"

SILVER:

john st. & john st. for "Pink Ponies"

BRONZE:

Microsoft & CP+B for "Online Scams Taken Offline/DotCons"

Rich Media Display Ad - Single

GOLD:

Google - Display Advertising & Google Creative Lab and Grow Interactive for "WATCH THIS SPACE - Twitter Response Ad"

SILVER:

Rogers Communications & Publicis Toronto for "Tron Trailer (Wireless Ultimate HD)"

BRONZE:

Volkswagen & Mediacom Interaction, Grabarz & Partner, and Yahoo! for "May the Force Be with You"

Tablet Marketing - Single

GOLD:

Microsoft Bing & Point Reach for "Bing for iPad"

SILVER:

McKinney & McKinney for "mckinney.com"

BRONZE:

American Honda Motor Company & RPA for "Honda CR-Z Experience App"

Viral - Single

GOLD:

BIC/Tipp-ex & Buzzman for "A Hunter Shoots a Bear"

SILVER:

Unilever & Mindshare and BBH New York for "Cleans Your Balls"

BRONZE:

Urban Ministries of Durham & McKinney for "SPENT"

by Steve Hall    Oct- 5-11   Click to Comment   
  

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