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Providence Journal Fights For Truth in Rhode Island

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What good is a newspaper these days? Well, according to the Providence Journal, it's pretty much the only thing regular consumers have any more when it comes to the truth. As this new commercial for the paper informs, big companies have 597 lobbyists at the Rhode Island State House. Who does the average consumer have to represent them? A Providence Journal staff writer who, as the ad states, is all about providing and fighting for the truth.

Unavoidable biases aside, we like this approach. After all, the good 'ol newspaper doesn't have much to hang its hat on any more.

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by Steve Hall    Oct-31-11    
Topic: Commercials, Newspaper



Audi Night Vision Seemingly Negates Need For Headlights

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To illustrate the wonders of its new thermal imaging and night vision assist technology, Audi created a Halloween-themed video showing just how the technology works. In the video, we see trick or treaters walking across the street. As the camera pans back, we realize we are looking at these children from a screen located within the Audi A6.

We suppose a feature like this is cool and all but there's another really cool feature on cars that helps drivers see at night. They're called headlights and they're really, really cool. They light things up. They make it easy to see at night. And, one assumes, they're probably a hell of a lot cheaper to make, install and maintain than a dashboard-installed computer screen which actually requires the driver to take his eyes off the road to use.

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by Steve Hall    Oct-31-11    
Topic: Commercials, Strange



Honda Gives New Car to Million Mile Joe

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In Saco Maine last weekend, Joe LoCicero was out for a celebratory drive in his 1990 Honda Accord. He was celebrating because the car had just reached the one million mile mark. As he drove into the center of town expecting to arrive at a little press conference, he was met with a full on parade, an aerial, congratulatory banner and..a new car! Yes, Million Mile Joe was awarded a brand new Honda Accord.

Smartly capitalizing on the event, Honda pulled out al the stops and made a big day out of the event. And why not. It's not every day a car turns one million miles old.

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by Steve Hall    Oct-31-11    
Topic: Brands, Events



Cadbury Goes Swimming With Rebecca Adlington

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Here's another slice of crazy from the brand that makes crazy normal. Cadbury Dairy Milk is out with Simply the Best, an underwater anthem of sorts. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics.

Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool and sing Tina Turner's Simply the Best. Yea, it's pretty strange. That's a lot of underwater aquatics!

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by Steve Hall    Oct-31-11    
Topic: Brands, Strange, Video



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Chupa Chupa Lollipop Quells Halloween Screams

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Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore.

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by Steve Hall    Oct-31-11    
Topic: Promotions, Strange, Video



Amy Childs the New Face of Ultimo But Maybe Not For Long

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21-year-old The only Way is Essex reality star Amy Childs has been tapped as the new face of Ultimo and will be pimping the brand's new line of lingerie, Bra Queen. Amy, of course, looks great but there may soon be more to Amy than currently meets the eye.

When Amy was 18, she wasn't happy with her curves or lack thereof. She decided to undergo the knife and boost her bra size from 32A to 32D. Which is all well and good when it comes to modeling for a lingerie brand which specializes in bras B-DD cup. But poor Amy, who is seemingly obsessed with having even bigger breasts, is going to size herself out of a job when she, as reports would have it, undergoes the knife again to boost her boobs to 32GG.

Of the desire for hugeness, Childs said, "I love having big boobs but I'm ready to make them even bigger. I'm planning to become a GG cup - I want to end up being bigger than Jordan."

Anyway, there's your pointlessly prurient ad babe story of the day.

by Steve Hall    Oct-31-11    
Topic: Racy



Hubba Wheels Gets Hubba Hubba With It's Advertising

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Quite racy and probably NSFW comes a collection of 36 ads for Hubba Wheels which, simply, are wheels for skateboards. Heavily leveraging the brand name Hubba, the campaign takes on an in-your-face, hubba-hubba approach with ad after ad filled with bodaciously-boobed babes wearing next to nothing.

With porny headlines like "hit me with your best shot" and "nice and round. no flat spots here," the campaign is a perfect fit for youthful, hormonally charged boys who skate by day and wish they were getting laid by the bodacious babes in these ads by night.

by Steve Hall    Oct-28-11    
Topic: Racy



Guy Who Cut Parking Meter With Chainsaw Just Another Marketing Stunt

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Perhaps many of you have already seen the video that shows couple of workers in Brooklyn face off with a meter maid after their meter has expired. The video gets interesting when, rather than accept the ticket, one of the guys whips out a chainsaw and cuts the meter in two. With close to 500,000 views, some media outlets reported the video as an authentic capture of the event.

Well, it's just another marketing stunt. Yesterday the company behind the stunt, Thinkmodo, posted a longer version of the video which reveals it was all a publicity stunt for the upcoming film In Time which opens today. We are told the initial video contained several elements of the movie such as the blue jump suits the men wore.

It's wonderful the original video has received almost 500,000 views. The problem here, of course, is that the "reveal" video had less than 500 views. Unless that video gets as many or more views as the original, it's all really just a waste. Unless, of course, we press types all write about it and inform everyone what it's really about. Which, of course, is exactly what Thinkmodo wants us all to do.

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by Steve Hall    Oct-28-11    
Topic: Video, Viral



Someone Wants Us to Watch Them Unzip

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In this mysterious video, Unzip, some hot chick appears to be trying to escape from a cage made out of fabric. With pulsating sound effects and a whispered "unzip," we are teased to return on November 8 to see just who, exactly, is being unzipped. Do we care? Do you? Does anybody? Unlikely except for the marketer that sent this to us.

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by Steve Hall    Oct-27-11    
Topic: Strange



Unthink Will Not Unseat Facebook

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This, by far, is the most laughable attempt yet to unseat Facebook from its throne atop the Social Media Empire. If Google + can't do it, who the hell else would even bother? Thankfully a few do providing us with plenty of chuckle worthy hilarity. The latest attempt to sway people away from Facebook comes from Unthink, a new social network that's well, not a social network at all. Or so it claims.

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by Steve Hall    Oct-27-11    
Topic: Opinion, Social



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