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David&Goliath is out with a new spot for Kia Optima featuring Blake Griffin, power forward for the Los Angeles Clippers. Following the Kia Motors' 2011 Sprite Slam Dunk Contest, the two are teaming up once again in the form of a new :30 commercial that features Blake as the official spokesman of the vehicle he dunked over, the Kia Optima.
Of the work, D&G copywriter Dan Kelly said, "The creative was inspired by two things: the highly-publicized Kia Optima Dunk and Blake Griffin's off-court personality. After researching Blake and meeting with him in person, we soon came to realize how funny he really is. He has a very dry sense of humor and is extremely comfortable in front of the camera. We got to work right away creating a campaign that utilized both his personality and Kia's."
The spot is impressively goofy and over-the-top absurd which is why it's so much fun.
Are you a fan of Smallville? Or V? Or just love any chance you can get to stare at Laura Vandervoort? Well, now you can stare more as PETA, otherwise known as celebrity porn for a cause, is out with a new animal rights ad. In the ad, Vandervoort is naked and painted to look like a reptile. The ad's tagline asks, "Whose Skin Are You In?" Of course, the ad is aimed at urging people to "leave wildlife out of your wardrobe."
In a short PSA, Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
And she should know. She played one on TV.
Howard Gossage, known to many as The Socrates of San Francisco, launched an ad agency out of a firehouse where, as documentarian Ashley Pollak says, "Gossage had managed to save the Grand Canyon from being flooded for profit, helped estblish Friends of the Earth, discovered Marshal McLuhan - an obscure Canadian academic who thought up the Internet - and inadvertently caused the military invasion of a small Caribbean island."
Pollak is out with a trailer for a full length documentary on Gossage. You can check out the trailer below.
American Express Open Forum has put together a list of eight tips marketers can employ to make better use of YouTube in their marketing mix. Chief, of course, is humor though using humor is many time a crap shoot and often times the effort falls flat. Other tips include making your video purposefully unrelated causing the classic WTF reaction among viewers. telling a story, using interactivity, make a game out of it and more. Check out the full list here.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
The Tomorrow Awards, an "international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries," will close its call or entry next Friday, October 28. So if you fancy yourself another award for your case you had best get your entry in soon.
What's unique about this award show is that there are no categories/ Anything goes and only the best win. Here's a video explaining how the judging works.
If you're a fan of the game Minecraft (a low-fi, 3D building block game) then you might like this new work from The Barbarian Group. the agency created a video it bills as the first ever branded Minecraft game. The work was done for GE and it's a re-creation of the Edison Memorial Tower. For those really into Mincraft, you can build the tower yourself by downloading the blueprints. Check it out.
Bloodlines is the new campaign from Doremus New York aimed at building awareness for J&J's Ortho Clinical Diagnostics' Transfusion Medicine franchise. Designed to reach blood bank and hospital management, Bloodlines highlights the caretakers of the world's blood supply.
The ads, shot by Christopher Griffith, capture subject subjects of varying ethnicities and ages. Each black and white portrait shows a patient who has benefited from a transfusion next to a bright red unit of blood.
The campaign, which launches at the Advancing Transfusion and Cellular Therapies Worldwide conference will feature a booth, fully designed in campaign graphics, vertical banners, double column wraps, and a 2-minute film playing on the digital wall boards.
Damn. I wonder what kind of shower this guy took after shooting this commercial. To help promote tourism in Switzerland - though using ants to do so is questionable at best - Swiss "weather prophet" Martin Horat climbs atop an ant hill to have a conversation with them about what the weather will be like this winter. Apparently, these ants can help predict what the weather will be like. Personally, if there are ant hils like this in Switzerland, we are staying far, far away!
A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.
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