« Sep-11 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  | Nov-11 »

OccupyWallStreet's Crowdsourced Commercial Spews Same Old Rhetoric

occupy-wall-street.jpg

Occupy Wall Street has been getting a lot of press. Now it's trying to get its message out to more people with a commercial it's purchasing through Google TV with crowdsourced funds through LoudSauce. There's zero said in this commercial that hasn't already been said a million times before in a million other cause-related political commercials. Basically, the message is the same. Everyone wants more for less. Tax the the rich. Free health care for all. No wars. Blah, blah, blah.

Hey, it's a noble cause and maybe the work will result in actual change. But call us jaded. We aren't buying it. As long as there's money to be made, those making it will bend every last rule to make more no matter who it hurts. It's really that simple.

more »

by Steve Hall    Oct-21-11    
Topic: Cause



Flipkart Gets Kooky With Kids

flipkart_com.jpg

Here's a quirky campaign from Happy Creative Services in India for Flipkart.com, an online shopping site. The campaign which includes four spots that use children as adults. And that alone is what makes this campaign kooky enough to highlight.

more »

by Steve Hall    Oct-20-11    
Topic: Strange



Sony Encapsulates 3D With Poetic Beauty

sony_3d.jpg

Here is some very impressive work from Grey London and Spy Films for Sony's 3D World. The commercial, which is backed by Leonard Cohen's reading of his poem "Thats What I heard You Say" is infused with the music of Clint Mansell who did the soundtrack to Black Swan and Requiem For A Dream. It's all very intense and entrancing. Give it a watch.

more »

by Steve Hall    Oct-20-11    
Topic: Commercials



Social Media Tips And Tactics From Old Spice Campaign Creator

old_spice_horse_smell.jpg

The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.

by Steve Hall    Oct-20-11    
Topic: Agencies, Brands, Social



Let's Do This!

checy_sonic_lets_do_this.jpg

Taking car marketing to...ahem...new heights, Chevrolet has launched Let's Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.

A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.

Goodby, Silverstein & Partners is behind the work.

by Steve Hall    Oct-20-11    
Topic: Guerilla, Social



Kerr Blooms, Kate Haunts, Bugs Generate

rag_bone_miranda_kerr_orlando_bloom.jpg

- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.

- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.

- And let's not overlook that Bug Circus Generator for Snapdragon.

- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.

- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.

- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"

by Steve Hall    Oct-19-11    
Topic: Brands, Campaigns, Celebrity, Social



Saatchi Unveils New Work For Toyota Camry

toyota_camry_2012.jpg

Everybody's waiting for the weekend Loverboy-style. Or at least the race car driver in this new Saatchi & Saatchi-createdToyota Camry commercial is who drives off the track after his pit crew redresses his race car with street legal garb.

In a second spot, we see a man envision all the things he can do and experience with his new Camry as he gets into it and gets ready to drive off to work. Both spots do a nice job illustrating all the features and specs the car has without it getting too feature and spec-y.

In all, there will be six spots. After the initial two, two more will roll out later this year and another two are slated for the Super Bowl and the Toyota Halftime Report.

more »

by Steve Hall    Oct-19-11    
Topic: Campaigns



Publishers Clearing House Taps Facebook Fans For Charity

pch_give_back.jpg

Today Publishers Clearing House launched a social charity program on Facebook called The Give Back which lets PCH Facebook fans vote for the charity they would like to see the company award $25,000. Second and third place charities will receive $2,500 each and, to encourage participation, one Facebook fan will receive a $5,000 prize.

The Give Back program is a two stage process. In the first stage, fans will vote on ten different causes, including Fight Disease, Save the Environment, Protect the Animals, Help the Homeless, Develop Communities, Improve Education, Enrich the Arts, Promote Sports, Provide Disaster Relief and Support the Troops. This stage will last approximately two weeks. The three causes with the most votes will move on to the next rounds.

more »

by Steve Hall    Oct-19-11    
Topic: Cause, Social



Let's Not Do Lunch. Let's Feed Starving Africans

lets_not_do_lunch.jpg

Butler, Shine, Stern & Partners has launched a social media fund raising effort called Let's Not Do Lunch which aims to capture money otherwise spent on lunch. The effort hopes to raise £1 million for famine relief in East Africa.

The Let's Not Do Lunch campaign is one of an intended 50 technology-based solutions that agency Made By Many is crowd-sourcing from agencies around the world with the goal of launching 50 projects in 50 days to raise funds for famine relief. The 50/50 project has nearly 40 global initiatives and launched October 17, World Hunger Day.

Butler, Shine, Stern & Partners Director of Strategy and Innovation Ed Cotton said, "Our idea was to create a social movement behind famine relief by tapping into social experiences we all enjoy, many of which are built around sharing a meal with a friend, colleague, business associate, even family. Through our Facebook application, 'Let's Not Do Lunch,' we are leveraging the social experience into a social action that can be shared and activated through Facebook, Twitter, Instagram and YouTube channels."

So, people, don't eat lunch today. Donate to the cause. You'll feel good. Trust us. You will.

by Steve Hall    Oct-19-11    
Topic: Cause, Social



Agency Gives Away Client Swag on Facebook

swag_for_all.jpg

Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away the good shit it has received from its clients. So head over to the agency's Facebook page and grab some good shit. It's first come, first serve.

We are told there will be Under Armour sneakers and apparel, Fox TV shows, Kimmel Center tickets, energy drinks and, it seems, all kinds of other stuff.

by Steve Hall    Oct-19-11    
Topic: Agencies



« Sep-11 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  | Nov-11 »




Stanton Optical


Featured FREE Resource: