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Ten Really Good College Commercials

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Online Colleges, a site that writes about, well, online college, news has put together a list of that they're calling The 10 Most Creative College Commercials. While we'd beg to differ on their use of the word "creative" in some cases, many of the highlighted commercials, are, in fact, apart from the usual pack of boring college recruitment ads.

Take the long form Yale commercial which after a very dull first couple of minutes breaks into song, Broadway musical-style. Yea, we know. Corny. But it's just strane and interesting enough to keep your attention for a bit. Check them all out here.

by Steve Hall    Oct-13-11    
Topic: Commercials



JimmyJane Wants You to Masturbate

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Any spot that opens with, "Here at JimmyJane we understand that life gets a little complicated and we all find ourselves doing the things we should be doing instead of the things we want to be doing...like masturbating," is sure to deliver some quirky fun.

Oh yes. From adult toy maker Jimmy Jane comes this new video that sells vibrators as if they were some kind of direct to consumer drug. Which just might be a good thing. After all, is everyone masturbated a bit more, maybe the world would be a far less stressful place.

more »

by Steve Hall    Oct-13-11    
Topic: Racy, Strange, Video



VW Canada Promotes New Jetta With 'Stolen' Paintings

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We love this new VW Canada work from Red Urban and Untitled Films. Beginning in October, pop-up "Performance Art" galleries began to appear in major cities across Canada. The outdoor exhibits featured limited edition, hand-numbered, framed, long-exposure light painting photographs created by the new Jetta GLI. While the frames have been hung for all to admire, they weren't secured allowing some passeresby to claim the artwork for themselves. The "thieves" are being asked to share their steals on Volkswagen Canada's Facebook page which has already received numerous photos from fans decorating homes and offices with their stolen goods.

Whether or not you feel this campaign promoted thievery is your prerogative. We, however, think it's a wonderful way for a brand to give and get all at the same time. give a little art to the general public and get some free publicity in return. Win win.

more »

by Steve Hall    Oct-13-11    
Topic: Guerilla



Demi Moore Fronts Anne Taylor Holiday Campaign

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While Demi Moore and Ashton Kutcher might be having relationship difficulties, Moore is pushing ahead and can be seen in new work for Ann Taylor which has hired Moore to front their holiday ad campaign. It's Moore's second outing with the brand. In the campaign, Moore appears in winteresque scenes moeling fashions that will debut this month.

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by Steve Hall    Oct-13-11    
Topic: Campaigns, Celebrity



Women and Wine A Match Made in Heaven

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Or at least that's what this new Clos du Bois campaign would have us believe. Shot by Kyle Alexander for California-based High Wide & Handsome (these agency names are getting stupid...or ingeniously witty depending upon your viewpoint), the campaign is called Fluent in French and features real women (not quite sure what using fake women in wine ads would be like) in every day settings. The settings are, indeed, lush and inviting.

more »

by Steve Hall    Oct-13-11    
Topic: Brands, Campaigns



Agent Provocateur Fails to Excite

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Here's the latest from Agent Provocateur. Out for a week or so, it's racked up 32,700 views on Vimeo which is not all that much at all for a brand that specializes in titillating to sell lingerie. They've had a much better track record in the past with other work. Perhaps it's the Eyes Wide Shut-ish, S&M nature of the commercial that has viewers turned off. Perhaps it's the semi-nudity. Perhaps it's the lingerie no one would ever wear in real life. Perhaps it's the double standard that men can be tortured in a commercial but, God forbid, if women ever were there would be a cause group cacophony so loud every last model in the world would find themselves permanently clad in a burka.

more »

by Steve Hall    Oct-13-11    
Topic: Racy



Clorox2 Helps Men Remain Childish

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Well, it's only fair. For decades, women were portrayed in advertising as being eye candy to refrigerators, terrible drivers and inept at just about everything in comparison to men. So it really makes perfect sense that men are now often portrayed as blithering buffoons, technophobes or children inside a grownup body.

So it's without surprise Big Fuel has helped Clorox2 perpetuate the current stereotype of a child within a man's body who can't wait until the woman of the house is gone so he can come out and play..and invite the rest of his "adolescent" buddies along for the ride.

more »

by Steve Hall    Oct-12-11    
Topic: Video



Audi's Branded 'Untitled Jersey City Project' Well-Acted, Suspenseful

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Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.

more »

by Steve Hall    Oct-12-11    
Topic: Brands, Campaigns, Commercials



CMP.LY Aims to Simplify Disclosure and Compliance For Brands

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Back in the day, marketers had significant barriers to overcome when creating programs to market their products to consumers not the least of which was cost. Creating a TV commercial and buying media were and are very expensive. Today, with little to no money at all, a company can launch a website, create a Facebook page, tweet to their heart's content on Twitter, become and "expert" on Quora, publish their opinions and sales pitches on blogs and, generally, do whatever the hell they want to get people to buy their stuff.

The internet has become a Wild West of marketing and little has been done to control what a marketer can and will say to get people to part with their hard earned cash. To quell the craziness, the FTC a couple of years ago updated their guidelines to address what can and cannot be claimed online.

The guidelines were not well received by most bloggers who called the rules impossible to enforce and a great hindrance to free speech. In other words, it was just too painful and difficult.

A new company, CMP.LY. aims to address concerns regarding compliance and disclosure and to simplify the entire process. This, of course, is not new. IZEA, formerly known as PayPerPost was slapped upside the head when it first launched its sponsored post offering mostly because there was no disclosure in place and anyone could say whatever they wished - for money - without having to disclosed they were paid to say it. Well, that quickly changed and now IZEA has some of the strictest compliance guidelines on the market today.

more »

by Steve Hall    Oct-11-11    
Topic: Policy



Soccer Gets Its Own Most Amazing Man

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So beer has The Most Amazing Man in the World. Why can't soccer have The World's Greatest Referee? Well, courtesy of LA-based Ignited and Pro Evolution Soccer 2012, now it can. Allow us to introduce you to Robert Roberto who lets us in on the game's Code of Conduct. It's a humorous take on applying the rules of soccer to real world scenarios. There are seven episodes in all.

more »

by Steve Hall    Oct-11-11    
Topic: Video



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