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Nissan Frontier Saves Plane From Crashing

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In a mock documentary, TBWA tells the story of a Nissan Frontier and how it help save a plane with damaged nose landing gear land safely. Of course, if this were real, the truck your likely have been ripped to shreds causing the plane to make an even more deadly landing than if it simply slid down the runway on its nose.

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by Steve Hall    Oct- 7-11    
Topic: Commercials



NBA2K12 Wants to Know Which NBA Team is the Best

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Who's the best NBA team? After watching this 72andSunny-created commercial for NBA2K12, it's debatable to say the least. In the commercial, we see Michael Jordan, Mark Cuban, Drake, Brian Wilson and many others tout their team's greatness. The ad invites people to submit their vote for best team by submitting a video to NBA2KDebate ot tweeting at with the hashtag #NBA2KDebate

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by Steve Hall    Oct- 7-11    
Topic: Celebrity, Commercials



Mullen Wins Ad Club Best of Show For JetBlue

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Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.

Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian

by Steve Hall    Oct- 7-11    
Topic: Agencies, Industry Events



This Just In! Only 32 Days Left to Crowd Fund Super Bowl Commercial

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This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.

"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.

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by Steve Hall    Oct- 7-11    
Topic: Campaigns, Social, Sponsorship, Super Bowl 2012



Kendall Jenner Models For Australian Swimwear Brand White Sands

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Fifteen year old Kendall Jenner, half sister to the Kardashians, is appearing in a new campaign for Australian swimwear brand White Sands. In the campaign, Jenner will appear wearing a low cut, cleavage-baring one piece and a floral bikini. It's all to promote the brand's Spring/Summer collection.

If you're into 15 year olds, there's much more of Kendall to see here. Is 15 too young to parade around scantily-clothed for an ad campaign? Should girls be required to wear burlap sacks until the age of 18?

by Steve Hall    Oct- 7-11    
Topic: Campaigns, Celebrity, Racy



Plight of Afghan Women Shared in ActionAid Video

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UK-based ActionAid has released a stirring addressing the plight of women in Afghanistan. On the eve of reconciliation with the Taliban, the video shares the opinions of women who have lived with war during the last ten years.

Though 66 percent of Afghan women do feel safer than they did ten years ago, 86 percent of women are fearful of what a Taliban-style government might mean for them. And a woman who set herself on fire at age 18 says, "I had suffered so much abuse from my husband and my in-laws that I could not take it anymore."

That's not exactly a good life for women is it?

The video is part of an ActionAid campaign to call attention to the tenth anniversary of U.S. and British intervention in Afghanistan.

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by Steve Hall    Oct- 7-11    
Topic: Cause, Video



Katy Perry Does Snow White For fashion Label ghd

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Hmm. We are told the new face of fashion brand ghd Katy Perry is supposed to be some sort of 1920's flapper version of Snow White. We don't see it. All we see is Perry all dolled up...like a 1920's flapper who looks like...a 1920's flapper. Are we missing something? Is there a dwarf somewhere in the ad we can't see?

Oh wait. We get it. We see the birds and the apple. Oh and the looking glass. Oh well. It's still a bit of a stretch for us. After all, would Snow White ever be caught dead revealing this much skin? Oh and nice touch highlighting the "Hot" in "Hotel."

by Steve Hall    Oct- 7-11    
Topic: Celebrity, Racy



Man Objectified As 'Accessory' In Tie Ad

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Here's an interesting twist on the whole objectification thing. As we all know, women are continuously objectified as sex objects in advertising and in general culture. hey, old habits die hard but some progress is being made.

While this commercial doesn't exactly fall into the Verizon Dumb Dad category, it does unabashedly position men as playthings, accessories if you will, for women. All to sell a tie to a man. Or, well, a woman buying a tie for a man...or, well, her plaything.

Brilliant, actually.

And honestly, does any man really care that he's being objectified as long as he's got a hot woman by his side?

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by Steve Hall    Oct- 7-11    
Topic: Commercials, Opinion, Racy



Nominees For Worst Ads in America Unveiled

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Yesterday, Consumerist announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including references to poop and the vagina. The online voting period ends on Sunday, Oct. 16 at 5 p.m. The winners will be announced on Monday, Oct. 17.

Of the awards, Consumerist Editor Meghann Marco said, "For the second year in a row, our readers have spoken and have nominated even more Worst Ads than last year. There are even a few repeat offenders like Progressive Insurance with their "Flo the insurance adjuster" commercials and Dannon Activia with their Jamie Lee Curtis ads. Both were previous Worst Ad nominees." Flo? Flo? Seriously? Voted worst? This is like a USA Today Super Bowl Ad Meter ranking.

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by Steve Hall    Oct- 6-11    
Topic: Events



Daily Deals May Hinder A Company's Reputation

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Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. Yelp reviews that mentioned the words "Groupon" or "coupon" lowered star ratings by ten percent. Reviews that mentioned both words showed a 20 percent drop.

The researchers examined 16,692 Groupon offers and 2,609 LivingSocial offers in 20 cities and 56,000 Yelp reviews for 2,332 merchants that ran 2,496 deals.

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by Steve Hall    Oct- 6-11    
Topic: Brands, Research, Social



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