Man Objectified As ‘Accessory’ In Tie Ad

tie_woman_bed.jpg

Here’s an interesting twist on the whole objectification thing. As we all know, women are continuously objectified as sex objects in advertising and in general culture. hey, old habits die hard but some progress is being made.

While this commercial doesn’t exactly fall into the Verizon Dumb Dad category, it does unabashedly position men as playthings, accessories if you will, for women. All to sell a tie to a man. Or, well, a woman buying a tie for a man…or, well, her plaything.

Brilliant, actually.

And honestly, does any man really care that he’s being objectified as long as he’s got a hot woman by his side?

Picture of Steve Hall

Steve Hall

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