Saatchi Unveils New Work For Toyota Camry

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Everybody's waiting for the weekend Loverboy-style. Or at least the race car driver in this new Saatchi & Saatchi-createdToyota Camry commercial is who drives off the track after his pit crew redresses his race car with street legal garb.

In a second spot, we see a man envision all the things he can do and experience with his new Camry as he gets into it and gets ready to drive off to work. Both spots do a nice job illustrating all the features and specs the car has without it getting too feature and spec-y.

In all, there will be six spots. After the initial two, two more will roll out later this year and another two are slated for the Super Bowl and the Toyota Halftime Report.

by Steve Hall    Oct-19-11   Click to Comment   
Topic: Campaigns   

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