Marco's Says Italians Make Better Pizza


In a new campaign from Baltimore's MGH, a Marco's Pizza commercial points out the founders of America's three biggest pizza companies are from the Midwest. The commercial also points out the fonder of Marco's is also from the Midwest...of Italy. Which is the key differentiator here if it is to be believed Italians do, in fact make better pizza.

One could argue a good pizza recipe is a good pizza recipe irrespective of its origin. One could also argue it's silly to fight tradition and the notion Italian food is best made by Italians. Whatever the case may be, Marco's Pizza, which plans to open 1,300 more stores in America, is hoping tradition will work in their favor.

by Steve Hall    Nov- 1-11    
Topic: Commercials

Social Networks to Play Increasingly Important Role in 2012 Election


Just as it did four years ago, digital media will play an integral part in the upcoming 2012 Presidential election. A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a social media presence and 38 percent say candidate information found on social networks will influence their vote.

Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their choice of candidate.

Eighty six percent of social media users own mobile phones. Of these, 24 percent aged 18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The study also found that 88 percent of social media users who are registered voters have mobile phones.

The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older, 1,701 of whom are registered voters.

by Steve Hall    Nov- 1-11    
Topic: Political, Research, Social

MINI Roadster Rips Up Istanbul


Here's how you sell a car. Half the features. Twice the vehicle. Or, in the case of MINI, half the seats. Twice the fun. After all, more than one passenger while you're whipping through winding city roads is just distracting and would probably cause the tiny little vehicle to roll too much. But it looks like a lot of fun!

So enjoy the new, two seater from MINI. It's called the Roadster. It's pretty sweet. Just don't expect it to carry too much stuff. Peter Berg directed the commercial. BSUR created the campaign.

more »

by Steve Hall    Nov- 1-11    
Topic: Campaigns

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