San Francisco-based Pereira & O'Dell is showing its support for the fight against cancer with Pod Movember, a fund raising project that reaches out to the entire ad community to help raise funds for the cause. Head over to their Movember site, check out some of the mustachioed Pereira & O'Dell employees and donate to the Movember cause. Really. You'll feel much better after you do.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
Thanks to Who Is That Hot Ad Girl who has a thing or T-Mobile Girl, Carly Foulkes, we checked out the new T-Mobile Holiday commercial in which Ms. Foulkes introduces us to T-Mobile's 4G Wonderland. And this being a T-Mobile commercial, all the elves sport pink hair...just like Carly's dress. You can check out the commercial below and a behind the scenes video over at Who Is That Hot Ad Girl.
We hope Carly sticks around as long as Catherine Zeta-Jones did.
What we really want to know about this newish Hardee's commercial called Cheese which pimps the chains new Cheddar Biscuit is what it's like to be the person cast because they have a gummy smile or a bad mustache or goofy eyes or love acid washed jeans. Yea. What is it like to be hired because you either are a strange looking person or your asked to at least try to look like one? We suppose it really doesn't matter as long as the advertiser's check clears.
Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, "Escort Quality. Hooker Pricing." It was pitched to us in an email which read, "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"
Apparently they are free to say this sort of thing because the email also informed Wodka Vodka "has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel."
So yea. Get your cheap on with some Wodka Vodka tonight.
Social media is, of course, all the rage these days. After all, "everyone's doing it so why shouldn't I?" is what most marketing directors think. So they dive in, created a Facebook page, open a Twitter account, start a blog and maybe even field a few questions on Quora. But then they sort of walk away. Well, 30 percent of them do according to a recent study from cloud computing company Pardot.