Microsoft Launches Phones Very Differently Than Apple

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There's a reason Apple doesn't have to build gigantic replicas of its phones, hire an army of street artists and host a full on concert in New York City to promote it's latest gadget. Windows on the other hand...well...it seems they have to go the extra step whenever they want to call attention to their latest gadget. And that's exactly what Wexley School for Girls recently did for a windows Phone launch. Witness all the craziness here.

Looks like it was a great time. A lot of fun. But still. Why does Microsoft have to do this and Apple never does?

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by Steve Hall    Nov-15-11    
Topic: Promotions



H&M Lets Donatella Versace Get Weird For New Clothing Line

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In this wacky Johan Renck-directed video, the unbelievably freaky looking Donatella Versace has her way with a collection of automaton hotties, played by Lindsey Wixson and Daphne Groeneveld, who Versace controls with stings and levers. Appropriately gap-toothed and puffy-lipped, the pair are guided through the machinations of Versace's inner freakishness as they model fashions for the brand's new line of affordable clothing.

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by Steve Hall    Nov-15-11    
Topic: Celebrity, Commercials, Strange



Ginger Joe's Explains Origins of Ginger-Mustachioed Billboard

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Well here's another strange one. UK ginger beer brand Ginger Joe's created a billboard with a giant mustache on it. The mustache consists of hair from redheads or, as they are referred to in England, gingers.

A set of videos accompanies the billboard and gives insight into where all that red hair came from.

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by Steve Hall    Nov-15-11    
Topic: Outdoor, Strange



McDonald's Gets It All Wrong...Uh...Right in Fishing Ad

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Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.

Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.

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by Steve Hall    Nov-15-11    
Topic: Brands, Commercials, Creative Commentary



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Comcast Says Don't Be A Dick (Dish) Head

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We'd really like to have been walking the hallways of Goodby, Silverstein & Partners while they were developing this new campaign for Comcast XFINITY. The campaign, which rebuts claims made by satellite providers, urges people not to be a Dish Head. We just wonder how long it took before everyone in the agency began referring to it as the dick head campaign.

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by Steve Hall    Nov-15-11    
Topic: Campaigns



Would You Kill For A Pair of Jeans?

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Some brands are worth killing for. At least that seems to be the message in this Australian commercial for Billycock jeans. In the video, we see a woman wearing just a shirt and a thing. She opens the trunk and, well, you just have to watch the ad to find out. Apparently, the ad has been banned. We can understand why.

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by Steve Hall    Nov-15-11    
Topic: Strange



SapientNitro Does An Agency.com Fist Bump

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Here's the biggest problem in the advertising business. As much as agencies may say they hate clients and clients may say they hate agencies, both parties need each other to survive and thrive. Without one side keeping the other honest - whether the client/agency function is internal or external - we end up with work like the famed Agency.com Subway pitch video or this latest gem (see video below) from SapientNitro. Checks and balances people. Checks and balances.

It's not that this self-promotional video is poorly produced or delivers bad information about the agency. After all, agencies are supposed to be creative. They are supposed to be at the forefront of creativity for a purpose or, more accurately, marketing communications. Which, of course, is why every agency website contains a gallery of the work it has done for others.

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by Steve Hall    Nov-15-11    
Topic: Agencies, Opinion









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