Gordon Ramsey, Bette Midler Go Overboard For Acura

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Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season

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by Steve Hall    Nov-22-11    
Topic: Brands, Campaigns, Celebrity



Be Very Careful Who You Friend (And Pick Up) on Facebook

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Admit you've done it. Met someone on Facebook and transformed that digital relationship to a physical one. Come on. Admit it. But how well did you know that person? Did you trust everything they told you? Do you have a true understanding of who they are? Or, if you're a guy, did you just let your little head do the thinking.

That's the scenario that plays out in this video in which we see what happens when a guy friends a girl and then ends up taking her home after a night of fun and frivolity. Be careful, people. Be very, very careful.

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by Steve Hall    Nov-22-11    
Topic: Social, Video



Old Spice Transforms Fat Dude Into Buff Biker

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Continuing its Smell Better Than Yourself campaign, Wieden + Kennedy is out with its second commercial. In the ad we see the true power and transformative qualities of Old Spice Swagger. After a pudgy fellow in a locker room takes a wiff of some Swagger, his porcelain-like exterior cracks away revealing a buff biker.

But he's not alone. His fellow locker roommates, an even fatter dude and some old guy also loose their not so attractive exterior yielding...a bear...and, of course...a babe.All of which is to prove that while Axe/Lynx may attract every single hottie on the planet, Old Spice will actually make you, yourself hot.

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by Steve Hall    Nov-22-11    
Topic: Commercials



CP+B Copywriter Goes After Demi Moore

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Crispin Porter + Bogusky copywriter James is angling for the love and affection of Demi Moore following her breakup with Ashton Kutcher. Yes, it's yet another trivial attempt at goofy publicity but can you blame a guy for going after Demi?

James, 29, is 20 years Moore's junior but that seems to be the way she likes her men. But can James truly appreciate all that Demi has to offer? After all, he was likely still in diapers when she made her splash on General Hospital (yes, youngin's, she was on a soap) or her brilliant depiction of the coked up Jules in St. Elmos Fire?

No. It's time Demi chose a more seasoned man for her life partner. A man with whom she has more in common. Stop playing with the children, Demi and get yourself a real man!

And, James, go easy with those close ups, man.

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by Steve Hall    Nov-22-11    
Topic: Agencies, Celebrity



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