Here's a new game for you game lovers. Red Bull is out with Red Bull Formula Face, an online racing game created by Buzzin Monkey that allows the player to control race cars with their head. Bob left, the car goes left. Bob right, the car goes right. Check out the full video here to see all manner of facial gyrations that control the car as it makes its way around the track.
Today, PR Newswire announced The Ernies, a community-chosen award program that will honor excellence in earned media achieved through the use of social media. Oh joy. Yet another set of awards agencies can clamor over and point to during new business pitches.
The Earnies are open to individual practitioners as well as brands and organizations and will focus on approach and strategy used to implement a campaign. Hosted on the AGILITY@work web site, all submissions will be reviewed by an independent panel of social media gurus...uh...thought leaders. Currently on the panel are David Armano, EVP of Global Innovation and Integration of Edelman Digital; Matt Johnston, CMO of uTest; Tim Moore, SVP/Social Business Architect of Maximum and CEO of CrushIQ; Liz Strauss, co-founder of SOBCon and owner of Successful-Blog.com and Deirdre Breakenridge, CEO of Pure Performance Communications. From a shortlist of finalists selected by the panel, final winners will be determined by community voting through social media.
For its third outing of the Samsung Boosted campaign, Barbarian Group has created Secret Sites, a scavenger hunt that drops clues to a URL which leads to a site on which the first person who visits can win a Samsung Series 7 computer. Clues to the Hangman-style URL are dropped on Twitter and Facebook. Several sites will be part of the campaign. ScracthAndSnifWebsite was the first.
Check out the Boosted Secrets contest site to see what it's all about.
Alfa Romeo UK hired stunt driver Terry Grant to drive an Alfa Romeo MiTo through 2,500 water balloons in an attempt to break a world record. It seems he succeeded with only four balloons left unpopped.
Further capitalizing on the stunt, the brand has launched a Facebook-based contest which will allow people to guess which four balloons went unscathed. Visitors can look at a map of the balloons and if they identify the correct grid in which a surviving balloon was located, they will win a day at the track where they can race the Alfa Romeo.
Remember breakdancing? Or, more correctly, breaking? Of course you don't. You'd have to be over 40 and no one in advertising is over 40, right? Anyway, breaking, a form of street dancing, is still around but a bit less popular than it was in its eighties heyday.
HandVibes, a company that makes collectible, rubber-like rings has, with help from nkown lab, created Finger Breakdance, a video that, as the title suggest, features breakdancing fingers. Back in our DJing days (yes, we had a life prior to advertising), we witnessed all manner of toprock, downrock, power moving and freezing so this little video brought back a few memories. Most specifically, a night when campus cops broke up a rather large outdoor dance party because, well, we really don't know why. A fight or something.