If you're a brand that's linked to the fashion industry you can do pretty much anything you want to promote your products without anyone blinking an eye. After all, what's really left to say about a fashion brand? You either like it and will buy it or you don't and you won't. It's a purely subjective purchase decision.
Knowing that, fashion brands have long abandoned any rational approach to marketing and have, instead, decided to...well...do whatever they hell they want. and never before has that "whatev" approach been better illustrated than in this Bjorg Jewelery ad. The company feels they can sling necklaces and pendants with this over-the-top content.
Or, argued another way, fashion brands dispense with the mundane and, instead, latch onto political, social or, in this case, religious notions to pimp product. Either way, it's a parade of strange. But we like it. After all, how many lame-ass, conventionally derivative ads can you watch in one day?
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The great Advertising Standards Authority has spoken. If you hadn't heard, the organization recently banned a Lynx campaign which featured Lucy Pinder in a series of, some say, sexually suggestive videos. Reacting to an army of complaints, in this case, 15, the ASA asked the brand to pull the campaign. Praise be the power of the vocal minority. Yes, just 15 people lodged official complaints and those 15 people got an ad campaign pulled.
Not one to sheepishly drag its tail between its legs for too long, Lynx produced yet another video featuring Ms. Pinder apologizing for...well...whatever it was she did to get 15 people to complain. In the video, she returns the props she used in the video campaign while dressed in a baggy top that reveals zero cleavage.
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A series of online videos and offline poster featuring the pulchritudinous Lucy Pinder have been banned by the UK's Advertising Standards Authority because they are thought to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women. In addition, the campaign was said to be irresponsible since it was placed in locations where it could be seen by children.
In the videos, which are still all over YouTube, Pinder can be seen washing a car, jogging, playing with a light sabre, cheering and generally prancing about while scantily clad. The videos and poster campaign are accompanied by such taglines as, "Play with Lucy," What will she do to make you lose control" and "Put premature perspiration to the test."
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Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season
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Admit you've done it. Met someone on Facebook and transformed that digital relationship to a physical one. Come on. Admit it. But how well did you know that person? Did you trust everything they told you? Do you have a true understanding of who they are? Or, if you're a guy, did you just let your little head do the thinking.
That's the scenario that plays out in this video in which we see what happens when a guy friends a girl and then ends up taking her home after a night of fun and frivolity. Be careful, people. Be very, very careful.
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Continuing its Smell Better Than Yourself campaign, Wieden + Kennedy is out with its second commercial. In the ad we see the true power and transformative qualities of Old Spice Swagger. After a pudgy fellow in a locker room takes a wiff of some Swagger, his porcelain-like exterior cracks away revealing a buff biker.
But he's not alone. His fellow locker roommates, an even fatter dude and some old guy also loose their not so attractive exterior yielding...a bear...and, of course...a babe.All of which is to prove that while Axe/Lynx may attract every single hottie on the planet, Old Spice will actually make you, yourself hot.
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Crispin Porter + Bogusky copywriter James is angling for the love and affection of Demi Moore following her breakup with Ashton Kutcher. Yes, it's yet another trivial attempt at goofy publicity but can you blame a guy for going after Demi?
James, 29, is 20 years Moore's junior but that seems to be the way she likes her men. But can James truly appreciate all that Demi has to offer? After all, he was likely still in diapers when she made her splash on General Hospital (yes, youngin's, she was on a soap) or her brilliant depiction of the coked up Jules in St. Elmos Fire?
No. It's time Demi chose a more seasoned man for her life partner. A man with whom she has more in common. Stop playing with the children, Demi and get yourself a real man!
And, James, go easy with those close ups, man.
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- Be sure to take a look at some Bank of America signage that got spoofed with Occupy Wall Street messaging.
- Check out Student Ad Finds, a site on which student work is highlighted and celebrated.
- Really? As if grown men would give a shit about Justin Bieber, let alone know who he is.
- Check out DraftFCB's Movember work.
Catch a glimpse of raccoon eyes...uh Taylor Momsen in this Japanese hand bag ad.
You've all probably seen synchronized swimming, right? How about synchronized golfing? Check out this Japanese commercial for Bridgestone golf clubs. Kind of cool.
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You may have heard of the Beancast. Created and produced by Bob Knorp, it's a weekly podcast about marketing and advertising. Last night, I joined the show along with Womenkind's Kristi Faulkner, Hopkinson Report's Jim Hopkinson and AdPulp and TalentZoo blogger Dan Goldgeiger. We discussed the Scott Montgomery's Advertising Age article in which he claimed agencies take far too much time to develop creative, facial recognition and its application to marketing, infographics and why they have suddenly made a reappearance, the Benetton kissing controversy and the implications of the apparent domination of mobile usage by minority groups.
It was a lively discussion and you can check out the show notes here, link directly to the podcast here or grab it off iTunes here.
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