Sushi Restaurant Gives Helping Hand to Drunk Drivers


Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.

The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.

And no sushi sales message. How high-minded of the restaurant.

by Steve Hall    Nov-17-11   Click to Comment   
Topic: Guerilla, Outdoor, Specialty   

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