Harvey Nichols Turns Walk of Shame Into Stride of Pride


- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.

- Oh what would December be without a Victoria's Secret holiday commercial?

- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.

- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.

more »

by Steve Hall    Dec- 6-11    
Topic: Celebrity, Commercials, Racy

Whistler Film Festival Princess Gets Gangsta


"Mainstream movies are predictable, with the same stories told time and time again. Hardcore film buffs who attend festivals like Whistler want see something new and original. They enjoy the experimental nature of festivals - sometimes they get something good, sometimes terrible, but it's always original and unexpected."

Those are the words of Dare Executive Creative Director Rob Sweetman who is behind a new campaign for the Whistler Film Festival.

An animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you'd expect from a movie like Scarface.

Two live action spots were shot with Jeff Low from OPC, and edited by Matthew Griffiths and Rob Doucet at Cycle Media. Each represents a different genre with authentic film techniques, and both take the viewer to unexpected places.

Unexpected, indeed. Very nice work.

more »

by Steve Hall    Dec- 6-11    
Topic: Industry Events

PSA Gets Men to Look at Prostitution Differently


Here's a look at prostitution from a male perspective. It's quite interesting. The whole prostitution thing when viewed from the eyes of men as the John is sometimes quite glamorous. Imagery of hot, young women in tight mini dresses at one's beck and call to server one's every sexual whim. But when that viewpoint comes from a man as prostitute, the viewpoint is very different. Not all paying "johns" are hot, young women in tight mini dresses. Far from it. Man or woman, Johns are just regular people and regular people are from from the seemingly glamorous fantasy.

But the message in this PSA from the European Women's Lobby which is aimed at men isn't to call attention to the fact not everyone is hot. It's to make men aware of the fact prostitutes are likely disgusted by you, would never have anything to do with you if you weren't paying and wished you'd understand the harm you're doing when you hire a prostitute.

more »

by Steve Hall    Dec- 6-11    
Topic: Cause

Isaiah Mustafa's Manta Claus Brings Old Spice Holiday Cheer


With help from Wieden + Kennedy, Old Spice is out with yet another witty Isaiah Mustafa YouTube campaign. Called MANta Claus, it's holiday themed and promises to give gifts to all 7 billion people on the planet. In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies.

Once again, W+K seems to have a hit on its hands. In one of the longer-running social media campaigns we've seen, the brand has been consistent (a rare feat these days) and has actually seen results from its efforts.

Check out all the videos on the brand's YouTube page.

more »

by Steve Hall    Dec- 6-11    
Topic: Social, Video

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: