So remember the two straight girls who promised to get married if they didn't get hired by October 9? If not, to summarize, Charli Hoffmann and Alex Otis, two students from the Miami Ad School in Brooklyn planned the stunbt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.
Well, it seems the pair found work and won't be getting married. The girl's have put together a case study of sorts which summarizes the stunt and the results of their efforts.
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comScore, Inc.and Buddy Media today announced a partnership that will help brands and agencies measure and improve their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will be able to optimize social communications with owned media as well as quantify the impact of the earned media using social media metrics such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.
Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.
Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.
Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.
The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."
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