Straight Girls Get Hired, Don't Get Married

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So remember the two straight girls who promised to get married if they didn't get hired by October 9? If not, to summarize, Charli Hoffmann and Alex Otis, two students from the Miami Ad School in Brooklyn planned the stunbt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.

Well, it seems the pair found work and won't be getting married. The girl's have put together a case study of sorts which summarizes the stunt and the results of their efforts.

more »

by Steve Hall    Dec- 7-11    
Topic: Social



Buddy Media, comScore Partner to Improve Social Media Metrics

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comScore, Inc.and Buddy Media today announced a partnership that will help brands and agencies measure and improve their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will be able to optimize social communications with owned media as well as quantify the impact of the earned media using social media metrics such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.

by Steve Hall    Dec- 7-11    
Topic: Social



Cat Popularity Leveraged For Advent Calendar

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Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.

by Steve Hall    Dec- 7-11    
Topic: Agencies, Cause, Specialty



Boob Job Ad Banned

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Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.

Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.

The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."

by Steve Hall    Dec- 7-11    
Topic: Outdoor, Policy, Racy



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Finally! Blue Bubbles Deleted From Adrants Newsletter!

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For all of you who have been receiving the Adrants Daily Newsletter and suffering the consequences of those damn blue bubbles obscuring the readability of the newsletter, rejoice! The bubbles are gone. The width issue has also been fixed (I think). Please let us know if the newsletter layout is still odd for you in anyway. Just drop us a note in comments here and we'll take a look.

And feel free to resubscribe to the newsletter if you enjoyed receiving the content that way. And tell all your colleagues! Also, if you subscribe to the newsletter, you'll have access to all sorts of free whitepapers, webinars, eBooks and free research.

by Steve Hall    Dec- 7-11    
Topic: Announcements









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