Letter Writing Campaign Touts International Human Rights Day

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December 10 is International Human Rights Day. Thousands of Amnesty International supporters in Canada and around the world are being asked to write letters to people held in captivity over their beliefs. This ad, created by Agency59, hopes to cal attention to the situation. Though we had to ask its meaning before we completely understood.

by Steve Hall    Dec- 9-11    
Topic: Cause



VW's 'The Force' Tops 2011 Global Social Video Ads Chart

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Today, Unruly, in partnership with Mashable, has released its list of the top twenty social video ads of 2011. Topping the list is the famed Volkswagen The Force ad which debuted earlier this year during the Super Bowl. The commercial, created by LA agency Deutsch, is the most shared branded video with 4.71 million social media shares and 46.05 million views since its online release February 2. Other brands appearing in the top 20 include T-Mobile, Kia, Nissan, Nestle, Carlsberg and Pepsi.

Check out the full list below

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by Steve Hall    Dec- 9-11    
Topic: Commercials, Social, Video



VML Shares Joy With Toys For Tots Sharing Campaign

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Some holiday cheer from Kansas City's VML. The agency put together a promotion called What's Worth Sharing that will donate $1 to Toys for Tots each time the promotional video is shared. Give it a watch. And get into the spirit of giving.

by Steve Hall    Dec- 9-11    
Topic: Agencies, Cause, Social



Dockers Packaged Like Whiskey

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To introduce a new line of Dockers, Draftfcb San Francisco shipped 600 online customers three pairs of new khakis in containers resembling scotch or whiskey packaging. The new khakis come in three different finishes - one-year Scraped, five-year Dirty and 10-year Destroyed

"Dockers 'Wear The Pants' Campaign is all about masculinity and there's nothing more inherently masculine than a bottle of aged whiskey," said Julie Scelzo, SVP, group creative director of Draftfcb San Francisco. "The idea came to us from the different aged finishes, which we thought would serve as a great parallel to a fine whiskey."

by Steve Hall    Dec- 9-11    
Topic: Packaging



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Rape Prevention Ad Pulled For Blaming Victim

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A recent rape prevention ad campaign from Pennsylvania's Liquor Control Board has been pulled because critics claim the ad puts the blame on the victim. The ad, which shows a woman's legs on a bathroom floor with her underwear around her angles, reads, "She Didn'y Want to Do It, But She Couldn't Say No."

The intended message, of course, is don't drink so much you can't make decisions for yourself. Nothing worn with that message, of course. One should never gets o drunk that one can't maintain control. But dovetail that messaging with rape and the scenario is a bit different.

It's easy to see why critics interpreted this ad as victim blaming. After all, the ad could be interpreted as saying she got drunk so she deserved it.

more »

by Steve Hall    Dec- 9-11    
Topic: Cause, Policy









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