- Allow us to introduce you to AgencyPeephole, an Instagram-y holiday activity mashup that lets agencies aggregate their holiday party pictures on Instagram.
- Infographic: 7 Best Practices For Building A Smarter Ad. From MediaMind.
- NBC Politics has partnered with Foursquare to launch Presidential election campaign check ins.
- Pandora and Pepsi have teamed with the Recording Academy for a Grammy Awards promotion. fans will be given a Grammy mixtape. a video series and a special Grammy-themed Pandora station.
- A very powerful spot on the topic of school bullying.
- eMarketer is out with its latest forecast on time spent with media. Mobile jumped 20% rom 2010.
So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.
Today, an elevator at 285 Madison Avenue, home to Y&R for 85 years, malfunctioned resulting in the death of a 41 year old woman, Y&R employee Suzanne Hart, and the injury of two others. Apparently, the elevator rose suddenly as the woman stepped on and she was crushed. The accident occurred around 10AM according to the New York Times. Emergency personnel are on the scene and people are being told no one can enter or leave the building. The elevator is question services floors 2-12.
Elevator inspection records indicate several violations have been cited at the 85 year old building but it's unclear whether or not the elevator that malfunctioned was issued a citation. Y&R had previously announced plans to move out of the building.
Here's an ingeniously witty creation from BBDO Toronto for Skittles. It's called Gif Rap the Rainbow. And that's exactly what it is. You pick an animated gif (a dancing elf, a cookie baking gramma or a snow-covered Santa), choose one of four tunes and share it with your friends. Simple. We love simple. Give it a try.
Here's an interesting take on SEO versus branding that's sure to stir debate from guest contributor marketing executive Andy Havard.
Search Engine Optimization has been like a marketing drug over the past few years, with businesses, brands and organisations cramming every resource into climbing up the search engine rankings. In fact SEO isn't so much a marketing drug, as a marketing placebo, and not very good one at that.
Focusing on SEO is a sure-fire way to make your brand disappear. It's little more than a strategy that makes marketing moguls chase their tails around every day in the office. Now brand awareness on the other hand is a marketing strategy that separates the tail chasers from the industry pack leaders and the following article explains why.
You may remember Justine Jaro from her earlier work with footwear retailer Primitive Shoes. If not, you've been asleep at the wheel. Allow us to refresh your memory. Awake yet? We think so. Now, in what can only be summed up as hyper-sexualized Doublemint work, Justine's sister Dawn has joined the Primitive Shoes campaign for yet another deliciously racy video.
Watch in wonder as the sisters engage in every conceivable porn cliche from the feathery pillow fight (while wearing lingerie, of course) to hand bra poses atop a skyline to pleated, plaid, miniskirt school girl antics to frolicking in bed to the liquor facial to alluring candy chewing to the gratuitous booty shot to hairbrush singing. Yes, this video has got it all.
And somehow it's supposed to convince you to by sneakers.