Royal Caribbean's Shellphone is Calling


JWT New York is out with a new campaign for Royal Caribbean. The campaign, launched Monday and dubbed Shellphone, will consist of a series of out-of-home placements in cities such as New York, San Francisco, Chicago, Washington, D.C., Boston and Miami. Headlines include "Not 3G, Sea G" and "Our Rollover Plan: Tan Front, Then Back," The posters point to The Sea Is Calling where visotors can view a longer form video of the campaign.

We love the poster campaign. The TV, not so much.

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by Steve Hall    Dec-21-11    
Topic: Campaigns

Warning: Sexy Santa Video Not What It Appears


Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.

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by Steve Hall    Dec-21-11    
Topic: Agencies, Strange, Video, Viral

Hill Holliday, Brand New School Fight Hunger With Bank of America


In an effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December.

Check out the promo below.

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by Steve Hall    Dec-21-11    
Topic: Cause

Agency Enlists Kids to Work on RFP


Two makes a trend, right? So we guess children in agency holiday cards now deserves to be labeled a trend and, it would seem, we can expect to see a lot more kids standing in for their parents in next year's batch of holiday cards.

Last week, we had a children-based holiday effort from Metal Creative. This week, we have one from St. Loius-based Infuz. The agency created a video, Santa's Little Helpers, which features staffers' kids taking over the agency and responding to an RFP from the North Pole.

Oh come on. What's not to love about a bunch of kids running around the office pretending to be adults...including a full on creative hissy fit?

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by Steve Hall    Dec-21-11    
Topic: Agencies

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Heineken's Social Media Christmas Tree Delivers Holiday Cheer


Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken's Facebook page. On the page, people select a message, choose friends to tag (so they'll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.

Check out the video of the installation below.

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by Steve Hall    Dec-21-11    
Topic: Outdoor, Social

Super Bowl to Be Streamed Live on Web and Mobile


In a first, NBC has decided to live stream this year's Super Bowl on and The live stream will be ad-supported but with ads separate from the television broadcast. With the Super Bowl being one of the last social viewing experiences and it's likelihood it will continue to be viewed in small crowds, web and mobile viewing is likely to have little impact both on audience numbers and ad revenue.

The broadcast will also be streamed through Verizon to NFL's mobile app. Of the live stream and its added features, NBC Sports Digital Media's Rick Cordella said, "By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC's on-air presentation."

by Steve Hall    Dec-21-11    
Topic: Super Bowl 2012

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