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How to Have A Good Time at Affiliate Summit

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Back for a third straight year, Double Play Media will host its Affiliate Summit Tip-Off Party at the Hardwood Suite, Palms Las Vegas. Held on the opening night of Affiliate Summit West, January 8 at 10PM, the event is sponsored by Infinite Traffic, Optimal Fusion, CPAWay and React2Media. We've attended each year and have had an amazing time. If you're in Vegas for Affiliate Summit, be sure to stop by.

You can RSVP here. And if you do so before December 23 you'll be entered into a drawing to win a VIP sponsorship package.

You can keep tabs on all the Affiliate Summit parties using this Google calendar.

by Steve Hall    Dec-13-11    
Topic: Industry Events



The Zen of Amazement. Brought to You by Nokia

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In a series of videos from Hyper Naked called The Little Amazing Show, Nokia is touting the amazing little things in life. Every Monday, the Little Amazing Show brings tunes, street philosophy and simple ideas to help people realize the amazings that are happening around them. What happens when you think like a kid instead of an adult? Find a piano in the middle of a crowded Berlin train station? Or spot a seesaw on London's Southbank?

Somehow this sells the new Nokia Lumia which, o course, is amazing.

more »

by Steve Hall    Dec-13-11    
Topic: Video



How to Use Lebron James to Further Your Social Media Campaign

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Leveraging his celebrity and apparent desire to become a creative director, LeBron James, NBA great and founder of Sheets Energy Strips, has launched a Doritos Crash the Super Bowl-style social media campaign which encourages people to make their own Sheets commercial.

Convincing everyone that, well, anyone could do a better job at creating a commercial than himself, James has debuted his own commercial for Sheets. It's bad in a comically bad way. But that's what this contest is all about. Encouraging people to create something much better than LeBron did.

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by Steve Hall    Dec-13-11    
Topic: Celebrity, Consumer Created, Social



What Jennifer Lopez Can Teach Us About Home Entertainment

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Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!

Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."

Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.

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by Steve Hall    Dec-13-11    
Topic: Celebrity, Commercials, Video



The Ryanair School of Female Objectification

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Oh if only! If only it were OK to objectify women. Say what? You're offended by the notion anyone could endorse the objectification of women? Well why not? Women are hot. Why can't we dress them in bikinis and lingerie and place them in a Ryanair calendar. After all, everyone does it so it must be OK, right?

Sadly, it's not OK. But as long as members of the human race are sexually attracted to one another, there's always going to be some leveraging of that in all forms of culture. It doesn't make it right. It's just the way it is. Of course, that doesn't mean it's OK for Ryanair to dress its cabin crew in lingerie and place them in a pin-up calendar to pimp the airline. Or does it?

You'd be hard pressed to find a man (and some women) who, if he/she were being 100 percent honest, would say he/she hates to see hot women dressed in lingerie. It's just the way it is.

by Steve Hall    Dec-13-11    
Topic: Racy



Nissan's Guide to Celebrating an Electric Car's Birthday

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Well here's a first. Singing electric sockets. Yea, that's right. To celebrate Nissan Leaf's first birthday, TBWA put together a commercial that features...singing electric sockets. And to further celebrate the festivities, TBWA would like you to "Jump into the conversation and help us spread the word on Twitter with #LEAFbday or at Facebook.com/NissanLEAF."

Come on! Get to it! Help out a fellow agency.

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by Steve Hall    Dec-12-11    
Topic: Commercials



How Safe Are Your Pants From AT&T's Kent Wesley?

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BBDO New York is out with You've Got A Case, a Facebook promotion which features legal wizard Kent Wesley, played by Will Arnett, who promises to build a case for your new AT&T smartphone. Get it? A case? Yea, we thought you'd get it. Check out the promotional videos below and the Facebook page here. Witty.

more »

by Steve Hall    Dec-12-11    
Topic: Social



The Shocking Truth About Old Spice's Isaiah Mustafa

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Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!

Ready?

He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.

by Steve Hall    Dec-12-11    
Topic: Brands, Online



Three Ways to Get New Sneakers For Christmas

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Looks like Footlocker is up to their old tricks again. After having explored the sneaker spanking fetish and the orgasmic qualities of footwear, the brand is now exploring drug use, teen pregnancy and masturbation. Yea. We're not making this up. Check out the three new commercials below. Never before have sneakers been sold with such...hmm...such blunt abandon.

more »

by Steve Hall    Dec-12-11    
Topic: Brands, Campaigns, Commercials, Strange



Buzzboard to Provide Digital, Social Media Dashboard

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vSplash has introduced BuzzBoard, a digital marketing and analytics platform that gives small business advertisers an overview of their digital presence across websites, search engines, blogs and social media and helps them to monitor, measure and track their online performance.

Of the offering, Founder and CEO Umesh Tiberwal said, "BuzzBoard offers a holistic view of the digital world of an SMB. It not only allows SMB aggregators to help their customers understand how they are performing across digital media, it provides aggregators empirical market data for targeting their sales efforts."

by Steve Hall    Dec-12-11    
Topic: Tools



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