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Figleaves Lingerie Poster Causes Commotion in London's Tube

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Remember that Figleaves Lingerie poster that caused a stir in London? If you don't recall, see the image to the left. The campaign has brought the brand a 65 percent increase in sales. Furthering the delivery of its message that hot women do, indeed, look hot in lingerie...even if those women make up less than one percent of the population of hardly come close to representing the average woman...the brand has created a video.

The video highlights the poster's affect on those who pass by it. It's nothing to write Cannes about but it's a funny take on a brand poking fun at itself. Reportedly there have been various accidents in and around the Tube as men angle for a better glimpse of the very hot Martina Volkova.

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by Steve Hall    Dec- 8-11    
Topic: Poster, Racy



Straight Girls Get Hired, Don't Get Married

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So remember the two straight girls who promised to get married if they didn't get hired by October 9? If not, to summarize, Charli Hoffmann and Alex Otis, two students from the Miami Ad School in Brooklyn planned the stunbt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.

Well, it seems the pair found work and won't be getting married. The girl's have put together a case study of sorts which summarizes the stunt and the results of their efforts.

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by Steve Hall    Dec- 7-11    
Topic: Social



Buddy Media, comScore Partner to Improve Social Media Metrics

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comScore, Inc.and Buddy Media today announced a partnership that will help brands and agencies measure and improve their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will be able to optimize social communications with owned media as well as quantify the impact of the earned media using social media metrics such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.

by Steve Hall    Dec- 7-11    
Topic: Social



Cat Popularity Leveraged For Advent Calendar

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Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.

by Steve Hall    Dec- 7-11    
Topic: Agencies, Cause, Specialty



Boob Job Ad Banned

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Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.

Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.

The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."

by Steve Hall    Dec- 7-11    
Topic: Outdoor, Policy, Racy



Finally! Blue Bubbles Deleted From Adrants Newsletter!

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For all of you who have been receiving the Adrants Daily Newsletter and suffering the consequences of those damn blue bubbles obscuring the readability of the newsletter, rejoice! The bubbles are gone. The width issue has also been fixed (I think). Please let us know if the newsletter layout is still odd for you in anyway. Just drop us a note in comments here and we'll take a look.

And feel free to resubscribe to the newsletter if you enjoyed receiving the content that way. And tell all your colleagues! Also, if you subscribe to the newsletter, you'll have access to all sorts of free whitepapers, webinars, eBooks and free research.

by Steve Hall    Dec- 7-11    
Topic: Announcements



Harvey Nichols Turns Walk of Shame Into Stride of Pride

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- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.

- Oh what would December be without a Victoria's Secret holiday commercial?

- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.

- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.

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by Steve Hall    Dec- 6-11    
Topic: Celebrity, Commercials, Racy



Whistler Film Festival Princess Gets Gangsta

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"Mainstream movies are predictable, with the same stories told time and time again. Hardcore film buffs who attend festivals like Whistler want see something new and original. They enjoy the experimental nature of festivals - sometimes they get something good, sometimes terrible, but it's always original and unexpected."

Those are the words of Dare Executive Creative Director Rob Sweetman who is behind a new campaign for the Whistler Film Festival.

An animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you'd expect from a movie like Scarface.

Two live action spots were shot with Jeff Low from OPC, and edited by Matthew Griffiths and Rob Doucet at Cycle Media. Each represents a different genre with authentic film techniques, and both take the viewer to unexpected places.

Unexpected, indeed. Very nice work.

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by Steve Hall    Dec- 6-11    
Topic: Industry Events



PSA Gets Men to Look at Prostitution Differently

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Here's a look at prostitution from a male perspective. It's quite interesting. The whole prostitution thing when viewed from the eyes of men as the John is sometimes quite glamorous. Imagery of hot, young women in tight mini dresses at one's beck and call to server one's every sexual whim. But when that viewpoint comes from a man as prostitute, the viewpoint is very different. Not all paying "johns" are hot, young women in tight mini dresses. Far from it. Man or woman, Johns are just regular people and regular people are from from the seemingly glamorous fantasy.

But the message in this PSA from the European Women's Lobby which is aimed at men isn't to call attention to the fact not everyone is hot. It's to make men aware of the fact prostitutes are likely disgusted by you, would never have anything to do with you if you weren't paying and wished you'd understand the harm you're doing when you hire a prostitute.

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by Steve Hall    Dec- 6-11    
Topic: Cause



Isaiah Mustafa's Manta Claus Brings Old Spice Holiday Cheer

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With help from Wieden + Kennedy, Old Spice is out with yet another witty Isaiah Mustafa YouTube campaign. Called MANta Claus, it's holiday themed and promises to give gifts to all 7 billion people on the planet. In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies.

Once again, W+K seems to have a hit on its hands. In one of the longer-running social media campaigns we've seen, the brand has been consistent (a rare feat these days) and has actually seen results from its efforts.

Check out all the videos on the brand's YouTube page.

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by Steve Hall    Dec- 6-11    
Topic: Social, Video



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