With over 400,000 views already, this so-bad-its-good "viral" from Skittles is bound to actually go viral. Copyranter hates it. and we can see why. It's hideously annoying. But it does have its redeeming qualities. As "virals" go, wacky and weird usually work. And this video is full of wacky and weird. But what we like most about it is how much it reminds us of the high school hotties we so loved to see in gym class wearing their piped shorts and tube socks. Now its fashion. Back then, it was just what you wore to gym class. But it was still hot. And hot in a way that was natural. Not contrived as it seems today.
OK. Here's your racy ad for the day and the top ten tips you should be aware of if you plan to employ your own "sex sells" strategy in your next campaign. This particular campaign employs the perfect combination of bikinis and board.
1. Gratuitous, slow motion close up shots of gyrating booty in a bikini.
2. Playful undressing that teases.
3. Bikini clad babes lounging while watching their boys to their thing.
4. A woman expelling liquid from her mouth.
5. A woman sucking on a straw.
Tips and tricks for creating yet another lame "viral campaign."
1. Make sure you shake the camera when filming as if you were having a seizure. Because everyone knows only professional camera operators can hold a camera still.
2. Make sure you employ painfully contrived situations such as two female friends who are far too old to actually be caught dead on camera singing, "Don't you wish you were hot like me?"
3. Make sure you feign fear and incessantly zoom in and out on a mundane "clue."
4. Always type "WTF?!?!?" in the description of your video.
5. Hire a grandfatherly figure to lend some levity and calm to the stunt because, hey, grandpa never lies.
In what looks, at first, like yet another demonstration of an auto manufacturer's obsession with proving its vehicles are high performance race cars even though that speed and agility is never needed on public roadways, DDB Spain has created an interesting promotional sponsorship device for Audi's association with Real Madrid and FC Barcelona.
The two teams, both of which have Audi as an official vehicle sponsor, are set to go head to head next Saturday, December 10 in the Spanish Derbi. A video, which looks like a couple of Audis just drifting around a few pylons turns out to be a pretty ingenious approach at creating a layout for an ad which ultimately appeared in print. Watch the video to see the result.
Joop, some kind of fancy fragrance brand, has hooked up with "James Charm," a smarmy fellow who has all kinds of atypical strategies for picking up women. In his third video, he advises one of the best places to get the girl is in the ladies room. Seriously. After offering a detailed, step by step approach to leveraging the ladies room, Charm reminds viewers not to forget your secret weapon, Joop fragrance
We have just one thing to say about this. Any man who buys cologne in a pink bottle deserves to spend his life in the ladies room.
Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.
Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.
OMG! Is it that time again? Has it been a year already? Is it time to engage in all manner of over blown Super Bowl hype? Yes, friends, it is time, once again, for the Coritos Crash the Super Bowl craziness.
We have two entries to share with you. They come from Ringleader and each is a unique approach. One employs Eric Roberts. The other, a dog. Give them both a watch and let us know what you think. The first is The Eric Roberts Show. The second is Disturbance.
Now this is some good old fashion tongue-in-cheek hilarity. Take a look at agency john st. and its launch of Catvertising. Yes, Catvertising. As inventive as this is, they didn't coin the term.
Former Adrants Editor Angela Natividad who now lives in Paris, works for CB'a, writes for AdVerve and hosts the AdVerve podcast was sent a screen shot of a conversation between Mark Wnek and Edward Boches. The conversation debated the merits or writing about advertising as a profession. Boches is pro on the topic. Wnek is con.
Angela, with her unique ability to ad spice and intelligent insight to anything she touches, takes a deep and introspective look at life as an advertising journalist and the purpose it serves. And, contrary to what Wnek might say, it most certainly serves a purpose. Chiefly, it plays an integral part in everyone's lives...even if most hate seeing ads.
Explaining this, Angel writes, "We wed ourselves to brands, see ourselves in the things we purchase because they become personal objects that we invest time and care in. We give them as gifts, wear them on our bodies, use them to facilitate our lives. It makes sense to want them to reflect something quality we have, or aspire to have, from the get-go."
Give her entire story a read, It's insightful and gives purpose to those of us who work in and rite about advertising each and every day.
Hmm. It looks like Star Trek's Halodeck technology may be here sooner than we thought. Or at least a really cool new way to experience movies. It comes from Sony and highlights the brand's PlayStation Move controller.
The technology is described thusly, "In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds."
Check it out below. Will we all have holodecks in our home within the next 50 years? Sooner?